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Ubisoft Signs Trollz Videogame License

Ubisoft has signed a licensing agreement with DIC Ent. to create videogames based on the new TROLLZ, which features a stylish group of teen friends that grow up in a spectacular world of gnomes, ogres, dragons and magic. The exclusive, worldwide agreement includes interactive games based on the tween entertainment and lifestyle property for all existing game formats.

In fall 2005, DIC and partners will simultaneously roll out the unique TROLLZ merchandise and entertainment program that merges fashion, magic and high-tech communication. The videogames, which target the 6 to 12-year-old girl demographic, will incorporate all three elements. The fantasy universe of the TROLLZ will come to life and showcase the different magical talents, styles and personalities of the characters, as well as the friendship that binds them together. An initial game for handheld consoles is planned for late this year, with other formats to follow. Additionally, DIC will launch an online Web community in April 2005.

With this licensing deal, Ubisoft joins the list of companies such as Scholastic (publishing), Hasbro (toys), Warner Bros. (home entertainment) and One World Interactive (mobile) in investing in the revamped brands 2005 U.S. launch. The TROLLZ international debut is scheduled for 2006.

The Trollz are back with a hair-style vengeance, said Laurent Detoc, president of Ubisoft North America. We are excited to be able to bring these characters to life and allow girls to interact with them in a videogame.

We are delighted to be working with Ubisoft as our videogame partner for TROLLZ, stated Nancy Fowler, svp of worldwide consumer products at DIC. Our licensing program is now complete and well-rounded to offer tween girls everything they want in terms of fashionable and interactive merchandise capturing the essence of the TROLLZ brand. Were thrilled to make this announcement.

DIC Ent., a leading childrens entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,200 half-hours of renowned programming. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne. More information can be found at

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. Ubisoft is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified lineup of products and partnerships. To learn more, visit

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Rick DeMott
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