Ubisoft’s Rabbids head to Nickelodeon in an all new CG-animated series, Rabbids Invasion, premiering August 3.
New York, NY -- The mysterious breed of creatures known as Rabbids will make their television debut in Nickelodeon’s CG-animated series Rabbids Invasion premiering Saturday, August 3, at 11:30a.m. (ET/PT). The 26 half-hour episodes will follow the curious, irreverent and unpredictable creatures as they discover, explore, and often wreak havoc in the human world. All episodes will be available on iTunes, Amazon Instant Video Xbox Video, PlayStation Store, Samsung Media Hub and Vudu starting day after air.The series will also debut on Nickelodeon channels internationally beginning in Fall, 2013.
“Rabbids Invasion brings the wacky comedy and characters from Ubisoft’s Raving Rabbids video games to US TV for the first time, and we think kids’ are going to really have fun watching them on their chaotic adventures,” said Russell Hicks, President of Content Development and Production, Nickelodeon. “This series will be a terrific complement to our top-rated lineup of original animated comedies on Saturday mornings.”
“We are very proud to have Nickelodeon as a partner. They are helping us achieve a production quality normally found in long features,” said Jean-Julien Baronnet, Chief Executive Officer of Ubisoft Motion Pictures. “Nickelodeon endorsed the Rabbids’ infectious and wacky personalities to appeal to kids and families in a silly way. The Rabbids will literally wreak havoc on television screens across the U.S. and we love it.”
For the Rabbids, everything is a source of wonder and amusement, and these indestructible and uncontrollable creatures have absolutely no respect for the social rules that govern society. There are no laws, no rules of the road. They are all about having fun and their only language is a crazy-sounding “Bwaaaaaah!”
During the premiere, “Omelet Party,” the Rabbids stumble across a farm and become fascinated with the chickens’ ability to lay eggs. Next in “Rabbid Mollusk,” the Rabbids find questionable uses for a starfish and an octopus while disrupting an old man’s attempt to window clean. Then in,“Rabbid, Are You There?” the Rabbids become fascinated watching a burglar attempt to rob an apartment while unknowingly assisting with a fortune-teller’s reading on the floor below.
Beginning July 17, viewers can log on to Nick.com/rabbids to access photo galleries featuring the world travels of the Rabbids, animated gifs and videos of the upcoming series. The Nick App joins in on the mischievous fun featuring Rabbids-themed comedic disruptions in the funny and surprising ‘Do Not Touch’ button. On August 26, fans can play the Rabbids Rhythm Game on Nick.com/rabbids. Join the four Rabbids in the middle of the screen and encourage them to dance along with the music. They're constantly slowing down and stopping and losing interest in dancing, so players must keep them grooving.
Created and produced by Ubisoft, this new series brings to television the hysterical physical comedy that is the hallmark of the wildly successful Rabbids video games. Created in 2006, the wacky, mischievous Rabbids have become a global sensation with over 14 million video games sold worldwide and hundreds of licensed products that feature the Rabbids characters. Viral videos starring the Rabbids have attracted more than 62 million views on YouTube. The Rabbids phenomenon currently extends across multiple genres including parodies, videos, illustrations and consumer products. The new television series will also generate a wide range of opportunity for Ubisoft, with a string of partnerships for every major category including apparel, accessories, toys, back-to-school and more.
Jennifer Wolfe is Director of News & Content at Animation World Network.