Ubisoft Lands James Cameron's Avatar

Ubisoft announced that it will develop and publish the videogame based on 20th Century Fox's AVATAR, the upcoming feature film written and directed by Academy Award-winning filmmaker James Cameron.

AVATAR is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.

The AVATAR cast includes Sam Worthington, Zoe Saldana and Sigourney Weaver. WETA Digital will incorporate new intuitive CG technologies to transform the environments and characters into photorealistic 3-D imagery.

"Ubisoft is excited to partner with 20th Century Fox and James Cameron on this important project. AVATAR's rich scenario, onscreen action and special effects will provide a wealth of inspiration to create a unique interactive experience," said Yves Guillemot, ceo of Ubisoft. "True to their reputation, Ubisoft's creative teams are looking forward to recreating Cameron's high definition 3D environment in a compelling game for film and game fans."

Cameron commented, "For the movie AVATAR we are creating a world rich in character, detail, conflict and cultural depth. It has the raw material for a game that the more demanding gamers of today will want to get their hands on -- one that is rich in visuals and ideas, and challenging in play. I told the Ubisoft team I wanted them to be free to do their very best work, and not think of this as a movie-based game. They responded with a fully realized presentation, which captured the soul of the world and the characters, while promising to be a knockout game on its own terms. Their passion inspired my confidence that they are going to do something transcendental."

Elie Dekel, evp of Fox Licensing and Merchandising, added, "James Cameron's AVATAR will re-define the movie-going experience forever. Cameron's vision and innovative approach to filmmaking demand that we align this breakthrough project with the most talented and creative partners in the world. As we embark on the incredible journey that is AVATAR, we are thrilled to be collaborating with Ubisoft on the development of the videogame. After an extensive review, it became clear the talented Ubisoft team is uniquely able to bring Cameron's vision into the interactive realm."

The game is expected to release in conjunction with the movie's planned opening in May 2009.

To learn more, visit www.ubisoftgroup.com.

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