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TV-Loonland Strengthens Sales Team With Ignatiew

TV-Loonland has appointed Irina Ignatiew as sales manager for TV and home entertainment in the German-speaking territories (Germany, Austria, Switzerland) in order to grow its internationally successful distribution activities. In her new position, Irina Ignatiew will report directly to the TV-Loonland managing board in Munich. Ignatiews responsibilities include the sales and distribution of TV-Loonland programs throughout the German-speaking world.

Selma Käppel, ceo of TV-Loonland, said, Irina Ignatiew is a highly experienced TV and video sales specialist. She is a valuable addition to our TV-Loonland sales team and will expand our solid base. We are delighted to have such a high-calibre sales professional here at TV-Loonland.

Ignatiew has been working in international film and TV licensing for seven years. Until recently, she ran the international sales department of Tandem Communications GmbH in Munich, where she established and expanded the companys international TV licensing operations and marketing activities.

Prior to that, she had worked four years at Lions Gate Ent. in Los Angeles, where she sold all rights (film, video and TV) to Europe and other regions. The polyglot communications graduate started her career at cable TV station Kabel 1, where she was in charge of the online/new media unit.

When asked about her new position at TV-Loonland, Irina Ignatiew said, I am truly honored to be given the exciting job of expanding TV-Loonlands German-language distribution business with such a highly motivated and dedicated team. As the latest member of the TV-Loonland team, which has notched up world-class marketing successes with hit shows such as PETTSON AND FINDUS or THE CRAMP TWINS, I am delighted to be part of an international independent leader in childrens and family entertainment.

TV-Loonland ( is an integrated media company and counts among the leading international producer/distributors of animation for children, youth and families. With its own development teams and production facilities in Continental Europe, Great Britain and the U.S., a comprehensive rights catalog as well as a worldwide operating distribution team, TV-Loonland has today become a world leader among the independent majors in the industry.

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Rick DeMott
Animation World Network
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