Search form

Tugger, the Jeep 4x4 Who Wanted to Fly Lands at Fox

20th Century Fox Home Entertainment (TCFHE) and Genesis Orlando Inc. have entered into a multiyear distribution agreement for the U.S. and Canadian video and DVD distribution rights for the animated film property, TUGGER, THE JEEP 4X4 WHO WANTED TO FLY. Fox joins the Chrysler Group/Jeep brand and the Joester/Loria Licensing Group in New York City, in support of the animated film.

The story centers on an animated character modeled after a Jeep vehicle who dreams of one day flying like an airplane. The film will be released in theaters this Christmas through special Charity Screenings along with the official launch of the 2005 Jeep Grand Cherokee. The direct to video/DVD release is scheduled for release in February/March 2005.

"Our corporate and creative mission is to develop and build strong entertainment properties along side mutually beneficial marketing partnerships," said Alan Guimond, Genesis Orlando's coo. "We're extremely excited about our partnership with 20th Century Fox Home Ent., as they join our partners, the Chrysler/Jeep Group and The Joester/Loria Group."

"TUGGER is a great asset to help launch the all-new 2005 Jeep Grand Cherokee," said Jeff Bell, vp, Jeep and Chrysler Marketing. "The animated character upholds the Jeep brand reputation for innovation and the go-anywhere, do-anything spirit of Jeep."

Principle marketing will be directed through BBDO Detroit, the advertising agency of record for Chrysler Group. Key licensing will be handled through the Joester/Loria licensing group in New York.

Genesis Orlando is a boutique production company that maintains a staff of 30 professional storyboard artists, writers, modelers, animators and technicians. The company was founded by former Disney supervising animator Jeffrey J. Varab.

Rick DeMott's picture

Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

Tags