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TreehouseDirect To Sell Nelvana TV Shows Online

Corus Ent. has announced its launch plans for a new direct-to-family digital download service TreehouseDirect. The storefront will allow for the purchase of single episodes, bundles or full seasons of popular preschool programs.

This initiative builds on Corus Entertainments focus on creating exciting entertainment for children and families, allowing us to be everywhere they access content, said John Cassaday, Corus Ent. president/ceo. TreehouseDirect offers our audiences the flexibility to customize and personalize their experiences with our brands.

Doug Murphy, evp of business development for Nelvana, added, Our plan is to be a global first-mover with this service, rolling out in Canada initially, followed by other English-speaking countries and eventually expanding to other languages. Backed by the parent-approved Treehouse brand and stocked with family-friendly programming from Nelvana, we are offering parents a safe, trusted place to explore new viewing platforms.

The self-contained storefront site,, powered by software from Toronto-based ExtendMedia, will go live early this fall with a link from the network website. Links will allow parents to jump from a show page on the Treehouse site to the TreehouseDirect downloads for that particular show. ExtendMedias OpenCASE content service management platform allows Corus to secure and distribute content, and scale its TreehouseDirect offering to support rapidly expanded use as consumer demand takes off.

The storefront will initially offer Nelvana-animated preschool favorites MAX & RUBY, FRANKLIN, MISS SPIDER, TIMOTHY GOES TO SCHOOL, LITTLE BEAR, BABAR, THE BERENSTAIN BEARS and ROLIE POLIE OLIE. Pricing will reflect the value of content ownership once youve downloaded an episode, its yours over single-use, or time-restricted rentals to protect the companys cable video-on-demand partnerships. New episodes and series will be added to the sites inventory once the full season has aired on broadcast and specials will be added shortly following the TV airdate.

TreehouseDirect will be Viiv-verified by Intel, ensuring its compatibility with the new generation of digital home entertainment devices coming to market. The service will also support the launch of new Corus Ent. series through promotions and sneak peeks as part of the companys integrated multiplatform launch strategy.

Corus forward-looking plans for TreehouseDirect include: potential partnerships with content aggregators, Internet portals, BDUs and telcos; the inclusion of additional online product sales like music, games and consumer products; and applying the model to other Corus Ent. brands such as YTV, W Network and CMT Canada.

Corus Ent. is a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus also owns Nelvana Ltd., an internationally recognized producer and distributor of childrens programming and products. The companys other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto and New York Exchanges. Corus website can be found at

ExtendMedia delivers digital media infrastructure solutions that provide the foundation for todays leading content businesses. Its flagship product, OpenCASE, is a flexible content service management platform that allows companies to swiftly provision, secure, package and monetize digital content offerings. For more information, visit

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Rick DeMott
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