TransformersTo Be Theme Park Mega-Attraction

TRANSFORMERS will now be developed as a new theme park mega-attraction in a partnership between Universal Parks & Resorts, Hasbro, Inc. and DreamWorks Pictures.

The attraction will fuse 3D HD media, mega special effects and stunning robotics with a ride system that will transform perceptions of theme park experiences. The rides are scheduled to make their debuts in early 2011, first at Universal Studios Singapore and then at Universal Studios Hollywood. In TRANSFORMERS, Earth's humans are caught in the middle of an intergalactic war between the friendly Autobots and the evil Decepticons, which are able to change into a variety of objects, including cars, trucks, planes and other technological creations.

Steven Spielberg serves as creative consultant to Universal Parks & Resorts and has worked closely with the company in the creation of some of the theme park attractions. Those attractions include JURASSIC PARK -- THE RIDE, a featured attraction at Universal parks in Orlando, Hollywood and Japan, the E.T. ADVENTURE at Universal Orlando and Universal Studios Japan, and the WAR OF THE WORLDS sets at Universal Studios Hollywood.

Tan Hee Teck, CEO of Resorts World at Sentosa, the mega resort that is home to Universal Studios Singapore, said:,"It is great that Asia will be the launch pad for the first TRANSFORMERS attraction. TRANSFORMERS was introduced in the United States in 1983 but traces its roots to Asia. Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie."

TRANSFORMERS opens in Universal Studios Singapore in 2010.

Director Michael Bay and Executive Producer Steve Spielberg presented TRANSFORMERS in 2007. TRANSFORMERS gathered worldwide gross revenues of over $706 million -- the highest non-sequel gross of any movie in 2007 -- and three Academy Award nominations. The sequel, TRANSFORMERS: REVENGE OF THE FALLEN, is scheduled to be released by Paramount Pictures in the U.S. on June 26, 2009.