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Transformers to Get IMAX Turbo Charge

The battle between the Autobots and the Decepticons will get even larger, as TRANSFORMERS gets the IMAX Experience on Sept. 21 - showing off ILM's innovative hard body surface modeling with additional vfx work from Digital Domain.

"IMAX's all-encompassing format takes TRANSFORMERS to a whole new level of detail and intensity," said director Michael Bay. "I am very excited to work with the team at IMAX to create this turbo-charged version."

"As fans of 'TRANSFORMERS' await the release of the DVD in the fall, they will have a brand new way to experience the adventure -- as if they are actually part of the movie," added IMAX co-chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The images and sound in 'TRANSFORMERS' are perfectly suited to The IMAX Experience and we are very excited to share the IMAX version with the film's present and future fans."

"When you combine Michael Bay's action packed brand of filmmaking with The IMAX Experience, you get a movie that plays to the elusive and extremely valuable tech-savvy demographic," added Greg Foster, chairman and president of IMAX Filmed Ent. "We are very excited to offer moviegoers a chance to experience one of the highest grossing and most popular films of the year in a premium way that cannot be replicated anywhere else, and we are delighted to once again work with the talented team at Paramount Pictures to make this happen."

IMAX Corp. (www.imax.com) is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. As of June 30, there were 290 IMAX theaters operating in 40 countries.

Bill Desowitz's picture

Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.

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