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Transformers Feature to Open July 4, 2007

The TRANSFORMERS live-action feature, based on the globally popular franchise will open July 4, 2004, announced DreamWorks, Hasbro Inc. and Paramount Pictures.

The movie will be directed by Michael Bay (THE ISLAND and ARMAGEDDON) from a screenplay being written by Alex Kurtzman and Roberto Orci (THE ISLAND). Steven Spielberg is exec producing with Lorenzo di Bonaventura, Tom DeSanto (the first two X-MEN) and Don Murphy (THE LEAGUE OF EXTRAORDINARY GENTLEMEN) serving as co-exec producers.

DreamWorks head of distribution, Jim Tharp, stated, "Under the direction of Michael Bay, and with Steven Spielberg executive producing, we know that TRANSFORMERS is going to be the kind of explosive action movie that is perfect for the height of the summer movie season. By staking our claim on the 4th of July, 2007, we ensure that we not only have the time to make this movie the way it should be made, but also to build excitement and awareness leading up to its release."

"Fans around the world have wanted a TRANSFORMERS live-action movie for a long time and we are thrilled to work with DreamWorks and Paramount to bring this legendary saga to life on the big screen," added Brian Goldner, president of Hasbro's U.S. Toy segment.

DreamWorks will distribute the film domestically, while Paramount will handle the international release. Hasbro will work with the production team and DreamWorks on all aspects of the film's creative development, marketing and promotions, and will manage merchandising in conjunction with the release of the film.

This week, DreamWorks is launching the official TRANSFORMERS movie website (www.transformers.com) at Comic-Con International, being held July 13 - 17 in San Diego, California. TRANSFORMERS will also be making its presence at the convention with a large 18-wheeler truck sporting the instantly recognizable Transformers logo dominating the area near the DreamWorks booth and much of the convention floor.

Introduced in 1984, the Transformers brand took the world by storm with its saga of the Autobots vs. the Decepticons. The "Robots in Disguise" resulted in a tremendously successful toy line from Hasbro and Takara, comic book series, television program and an animated feature. More than 20 years later, a new generation has discovered the excitement of the Transformers brand and its legendary characters, including the two leaders of the opposing sides: Optimus Prime and Megatron. Today, the franchise features a popular toy line, an animated series on the Cartoon Network and a chart-topping comic book series from IDW Publishing.

DreamWorks SKG was formed in October 1994 by its three principal partners Steven Spielberg, Jeffrey Katzenberg and David Geffen. The studio is actively involved in the production of live-action motion pictures and network and cable television programs, and the distribution of live-action and animated feature films, as well as home video entertainment.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys, such as MONOPOLY and G.I. JOE, ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Paramount Pictures is part of the entertainment operations of Viacom Inc., one of the world's largest entertainment and media companies and a leader in the production, promotion, and distribution of entertainment news, sports and music.

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