Cartoon Network launched into 2008 with the half-hour original series premiere of TRANSFORMERS ANIMATED (Saturday, Jan. 5, 10:30 am), charting impressive double-digit delivery and ratings gains among key kid demos and ranking #1 in its time period versus all broadcast and cable competition with boys 6-11 and boys 2-11. The results are based on preliminary data from Nielsen Media Research.
Coupled with a new episode of POKEMON: DIAMOND & PEARL (Saturday, 9:30 am), the new animated series propelled the network's three-hour Saturday morning franchise Dynamite Action Squad (9:00 am-12:00 pm) to across-the-board double-digit growth. TRANSFORMERS ANIMATED is jointly developed by Cartoon Network and Hasbro Inc. and is co-produced by Cartoon Network Studios.
* Kids 6-11 delivery (657,000) grew by 14%, and ratings (2.7) by 13%* Kids 2-11 delivery (956,000) improved by 29%, and ratings (2.4) by 33%* Boys 6-11 delivery (528,000) expanded by 28%, and ratings (4.2) by 27% -- #1 in its time period on all TV* Boys 2-11 delivery (762,000) catapulted by 55%, and ratings (3.7) by 54% -- #1 in its time period on all TV