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Toy Fair Briefs: Clifford, Alphabet Eurps, Hello Kitty

Following are breaking briefs filed by AWNs correspondent, Karen Raugust, from the 2004 American International Toy Fair in New York City.

Licensees of Scholastic Entertainment will begin shipping the first merchandise based on CLIFFORDS PUPPY DAYS TV series this year. Toy Island, Fisher-Price and Scholastics Sidekicks division will be among the licensees. Scholastic is also teaming up with Merial Ltd., a pet health company, for a promotional and educational campaign to support Heartgard Plus, a product that protects pets from heartworm disease and parasites. CLIFFORDS REALLY BIG MOVIE will be released on Feb. 20, 2004, from Warner Bros. and Scholastic Ent.

Sony Wonder will develop a direct-to-video line based on the ALPHABET EURPS, an educational book and plush line created by Eurpsville Entertainment. Each video will target preschoolers and will feature music, education and entertainment elements from the Eurpsville website. Plush dolls are distributed by Commonwealth Toy.

Sanrio expanded its agreement with Nakajima USA, the HELLO KITTY plush licensee. Nakajima will take over Sanrios wholesale gift business and 90 licensed stores, as well as assuming management of 17 Sanrio corporate stores in the U.S. Hello Kitty is celebrating its 30th anniversary.