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TOPIX/MAD DOG does spot for Russell Stover

Toronto-based TOPIX/MAD DOG has completed the computer animated :15 RussellStover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover andBerstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluiddynamics software that can be customized to replicate jelly spurting out ofan "oil" derrick. Done in Softimage, the spot features little chocolateconstruction workers who become excited when their derrick hits jelly. SeanMontgomery directed.

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