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TOPIX/Mad Dog Bring Home Spots For Novartis

TOPIX/Mad Dog has wrapped on a new spot for Novartis Nutrition Mexico. The 20-second spot promotes the C-1000-C, a supplement that combines Vitamin C and calcium, and benefits the respiratory system, teeth and bones. TOPIX/Mad Dog used a 2D-animation style completed in 3D. TOPIX/Mad Dog producer Diana D'Amelio explains, "The hand-drawn color-washed characters introduce the new vitamin in an entertaining, humorous and informative way by showing kids in various stages of play demonstrating the benefits of the product." Tyrone McFadden directed the animation for TOPIX/Mad Dog. The spot utilized Softimage, AfterEffects and was rendered on inferno*. Color correction was completed in Softimage and inferno*. The commercial was produced for Mexican ad agency Grey.

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Rick DeMott
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