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TOPIX/Mad Dog animates Stick People

TOPIX/Mad Dog has completed the animation for "Stick People," a :30 spot,with a :15 lift. The colorful, playful spot, which promotes Crayola ColorWipeoffs, removable water-based magic markers, for TBWA/Chiat Day (Toronto,ON) and Binney & Smith Canada (Markham, ON), rolled out throughout CanadaMarch 15th and will continue to air through the end of the year. In it, aboy's stick figure drawings come to life. "With Photoshop I drew thefigures, frame by frame, so that it's a bit like cel animation, but notquite," explained TOPIX/Mad Dog Director of Animation/Animator FayGrambart. "Once the figures were drawn, I rendered them in 3D Studio Max."Patrick Coffey composited, integrated the live-action and animation, addedshadows where appropriate, and created the transition wipe from the storyto the product shot. The live-action was lensed by MAXX Films (Toronto, ON)with director Larry August, Executive Producer Harve Sherman, and ProducerJ.J. Lyons participating. The offline editorial was handled by David Hicksof Panic & Bob (Toronto, ON). David Fleury of David Fleury Music (Toronto,ON) created the musical underscore, sound design and also engineered thespot at Manta/Eastern Sound (Toronto, ON).