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Toonbox Gets Nutty with TACTIC

Southpaw Technology, a leading developer of production asset management (PAM) technology for digital content creation companies, announced today that Toonbox Entertainment (Toonbox) is deploying 100 seats of TACTIC to manage all of the assets and data for its first feature-length production, The Nut Job.

Press Release from Southpaw Technology

Toronto, Canada (Aug. 2, 2011) – Southpaw Technology, a leading developer of production asset management (PAM) technology for digital content creation companies, announced today that Toonbox Entertainment (Toonbox) is deploying 100 seats of TACTIC to manage all of the assets and data for its first feature-length production, The Nut Job. The growing studio just completed the movie’s trailer, and is now rolling out TACTIC for the production of the stereoscopic 3D film, which is one of the largest productions happening in Canada at the moment.

Prior to its work on The Nut Job, Toonbox was using Excel to version, track and manage all of the production assets, and the tasks and notes related to those assets, on its various projects. Early on in the production of The Nut Job, Toonbox recognized that Excel simply could not keep up with the hundreds of tasks, the status of those tasks, or the location and version of the 100s of thousands of files being managed. It could not automate tasks or assist in the collaboration process with Toonbox’s Korean partner, Redrover Co., Ltd. Nor could the Production Assistants keep the Excel file updated fast enough to give management an accurate real-time understanding of how the project was going.

As the only solution capable of tying digital assets to production notes, status updates and tasks, TACTIC enables vast teams of digital artists and animators to efficiently store, track, find and move digital assets through the creation process. Whether production is spread between departments or around the globe, TACTIC’s unique web-based architecture simplifies real-time file management, task management and team collaboration during the creation process, and ensures that projects stay on track and on budget.

“We are enjoying phenomenal growth right now and are happy to be employing a solution like TACTIC to support that growth,” said Thom Chapman, director of business development and sales at Toonbox. “Having come out of the animation production environment, Southpaw Technology understands the needs of growing companies like ours, as well as the intricacies of production pipelines. Their technology and their expertise are designed to help companies manage productions today, and scale as productions grow. We now know that we have a solid production solution in place to handle all of our productions as we take on more work.”

“Toonbox Entertainment is really making waves in the animation industry and we’re happy to assist them with TACTIC,” said Gary Mundell, CEO of Southpaw Technology. “Their team is excellent, their work is superior, and now they have a solution like TACTIC to ensure that that talented team doesn’t get bogged down in finding or versioning files; but rather, can focus on creativity and quality. We really look forward to seeing what they produce with TACTIC supporting them.”

For more information on Southpaw Technology and its production asset management solution TACTIC, visit southpawtech.com.

About Southpaw Technology Inc.

Southpaw Technology provides production asset management solutions to the media & entertainment and enterprise markets. Available as a web-based solution for Mac OSX, Windows and Linux, TACTIC combines all the asset and production management functionality teams, departments and companies need to keep digital productions on track and on budget, including asset management, project management, workflow management and communication tools. For more information, please visit www.southpawtech.com.

About Toonbox Animation

Located in downtown Toronto Canada, ToonBox creates original content for film, television, and interactive productions for the global market. With a team of over 80 highly skilled and dedicated employees, state-of-the-art technical hardware and software, as well as the latest stereoscopic 3D pipeline, Toonbox has the ability to produce Hollywood quality content for an independent production’s budget. For more information, please visit www.toonboxent.com

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