Regional campaign features events, competitions and online fan engagement.
HONG KONG –
Toonami, the newest action brand from Turner Broadcasting System Asia Pacific, is ramping up its presence with several marketing initiatives to get pulses racing around the region. As part of the launch campaign, animation fans are invited to attend events, enter an innovative competition and be a part of the brand’s development online.
Lucien Harrington, Vice President of Branding & Communications, Turner International Asia Pacific, said, “Toonami is a brand that thrives on fan engagement. Since we launched on December 1, we’ve received great feedback from our action-loving audiences and this campaign puts them front and centre. At the upcoming TOONAMI INCEPTION ’13 events in Singapore and Manila, and with the NAMI online competition, boys and girls will have the opportunity to connect with their TV heroes in a whole new, interactive way.”
In Singapore, TOONAMI INCEPTION ’13 promises to be the biggest superhero gathering this side of the planet. On February 23, from 1-9pm at *SCAPE, the city’s centre of youth culture, fan-boys and girls will have a chance to experience an effervescent combination of music, art, games and technology.
On the event VIP guest list are some familiar names: Superman, Iron Man, Ben 10 and many other favourite heroes appearing in illusion art displays and augmented reality applications. They’ll be able to shoot hoops with local basketball heroes, the Singapore Slingers, and get branded with show logos at the Graffiti Zone. Live hip-hop beats from local DJs throughout the day will complement b-boy performances from The Toonami Crew, and unique artwork from Billy Ma.
TOONAMI INCEPTION ’13 then travels to Manila on March 24 where, at Eastwood City Central Plaza, Toonami fans in the Philippines can kick off the start of the summer season.
Audiences right across Asia are also invited to participate in an online competition and play an active part in the channel’s origins. Entrants must go to ToonamiAsia.com to watch a short video about NAMI, an artificial life-form from the future, and then submit their own ideas to complete the background to NAMI’s story. The winning concept will be produced into an animated clip and a unique comic book.
Jennifer Wolfe is Director of News & Content at Animation World Network.