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TokyoPop Signs Licensing Deal with Big Tent

Big Tent Ent. announced a slate of initial licensing agreements for manga-publisher TokyoPop. The new deals include Bell Sports, the designer and marketer of branded sports helmets and accessories, Trinity Products Inc., leading supplier of wholesale, licensed apparel and accessories, and Jem Sportswear and Awake, Inc., a manufacturer of knit tops. Through the agreements, Bell Sports, Jem Sportswear and Trinity Products will release an array of TokyoPop branded products this spring and summer.

Bell Sports has signed on to develop TokyoPop branded skateboard decks. As part of the deal, the TokyoPop skateboards will be available in two designs for men and women. The product line retails for $29.99 and will roll out to mass market retailers, beginning with Toys 'R Us, throughout the United States and Canada in April. Following the launch of the skateboard decks, Bell Sports will also be rolling out a variety of TokyoPop branded protective gear, including helmets and pads.

Trinity Products will be producing an array of TokyoPop apparel including men's, women's and junior's youth t-shirts, sweatshirts and fashion tops. Inspired by the art of TokyoPop, the apparel line will cover many different styles, applications and techniques. Fashion tops include both v-neck and tank top styles, and sweatshirts are both hooded and non-hooded. The line will be available in spring 2009 in specialty stores throughout the United States and Canada.

Additionally, Big Tent Ent. has also signed on with Jem Sportswear and Awake, Inc. to create a line of fashionable TokyoPop girls and juniors t-shirts. The girls t-shirts, sizes 7-16, and juniors t-shirts will be available at and Target locations in summer 2009.

Founded by Stuart Levy, TokyoPop is a leading youth-oriented entertainment brand and manga creator. Visit for additional information.

Big Tent Ent., LLC ( is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising.

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Rick DeMott
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