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TOKYOPOP Awards Hasbro Master Toy License for Rave Master

TOKYOPOP Inc. has announced its has awarded the RAVE MASTER master toy license to Hasbro. The toy maker is planning a comprehensive line of RAVE MASTER themed action figures, games and accessories, with the first wave hitting store shelves in the fall of 2004. The TV series is set to debut in the U.S. on Cartoon Network in 2004.

"With Rave Master's epic storyline and colorful cast of characters, we knew we had the makings of a merchandising hit. We also knew we needed a manufacturer with the means to expand this property into toys," said Kathryn Klingler, TOKYOPOP's licensing & merchandising sales director. "Hasbro's mass market appeal and expertise in boys action/adventure toys made them the perfect choice."

"Rave Master is a very cool lifestyle property from Japan, and we are looking forward to working with TOKYOPOP on its U.S. launch this fall," said Samantha Lomow, vp of marketing for Hasbro. "The variety of characters and unique quest that they take provides rich content with which to develop our product line."

RAVE MASTER follows Haru, an ordinary boy who, along with two unique companions, must travel the globe to retrieve a collection of powerful Rave stones necessary for him to defeat the malevolent Shadow Guard and fulfill his destiny. The Japanese hit generated 21 graphic novel volumes, a successful animated TV series, two console games for PlayStation 2 and Game Cube and a wide array of related toys and merchandise in its native country.

TOKYOPOP Inc. is the leading North American publisher of manga, the fastest growing segment within the publishing industry. TOKYOPOP has millions of books in print and publishes many hit manga series, including LOVE HINA, CHOBITS, RAVE MASTER, INITIAL D, GTO, BATTLE ROYALE and COWBOY BEBOP. The company pioneered Cine-Manga, releasing such titles as FINDING NEMO, SPONGEBOB SQUAREPANTS, LIZZIE MCGUIRE and TRANSFORMERS ARMADA. Visit www.TOKYOPOP.com for additional information.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., the firm operates the Playskool, Tonka, Milton Bradley, Parker Brothers, Tiger and Wizards Of The Coast brands. For more information, visit www.hasbro.com.

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Rick DeMott
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