On the heels of Shanghai Licensing Show 2010, Toei Animation and its partner, PPW (Promotional Partners Worldwide), announces several licensing deals in China for the animated property, Saint Seiya.
Press Release from Toei Animation
SHANGHAI (October 20, 2010) – On the heels of Shanghai Licensing Show 2010, Toei Animation and its partner, PPW (Promotional Partners Worldwide), announces several licensing deals in China for the animated property, Saint Seiya.
* Metersbonwe, the largest apparel company in China, will launch a young adult’s clothing line based on the characters from Saint Seiya. The apparel will launch in 2011.* Tian Yi Audio & Visual, a DVD company based in China, will street a Saint Seiya box set in 2011.* Leading toy manufacturer, Bandai (Guangzhou), will continue to release their best selling collectable toy line in 2011. The toy line will be distributed in China by Toys ‘N Wonder.
“PPW has great experience promoting and merchandising products in China. With the new deals currently in hand, we hope to explore more potential licensees to expand the Saint Seiya market,” said Kanji Kazahaya, Director of the International Department.
About Toei Animation Co., Ltd.With headquarters in Tokyo and sales offices in Paris, Los Angeles, Hong Kong and Shanghai, Toei Animation (Jasdaq: 4816) ranks amongst the world’s most prolific animation production studios. Toei Animation’s operations include animation development and production, and worldwide marketing and program licensing. Since it’s founding in 1956, Toei Animation has produced more than 10,000 episodes of TV series (more than 200 titles) and more than 200 long feature films as of January 2010.
Rick DeMott
Animation World Network
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