Toei Animation has closed a master licensing and merchandising agreement in Brazil with Abr-Art Bag Rio Comercio Importacao e Exportacao for Dragon Ball Z that encompasses a number of key consumer product categories.
From Toei Animation press release:
Los Angeles – Toei Animation has closed a master licensing and merchandising agreement in Brazil with Abr-Art Bag Rio Comercio Importacao e Exportacao for Dragon Ball Z that encompasses a number of key consumer product categories, it was announced by Kenji Ebato, Executive Vice President and General Manager for Toei Animation Inc.
Toei’s wide-ranging deal with the noted Brazilian manufacturer includes polyester backpacks, pencil cases, lunch bags and aprons for children.
The latest deal in Brazil reflect Toei Animation’s latest licensing activities in Latin America, which has emerged as a top region for the company’s globally renowned brands.
“Abr-Art ranks among the top manufacturers in the important Brazilian market and we are pleased to forge an alliance with the company on behalf of Dragon Ball. Locally produced products is important in order to maximize success in Brazil, however we are also focused on manufacturing quality products – and this is why we are excited to team with Abr-Art,” said Ebato.
About Toei Animation Co., Ltd. With headquarters in Tokyo and sales offices in Paris, Los Angeles, Hong Kong and Shanghai, Toei Animation (Jasdaq: 4816) ranks amongst the world’s most prolific animation production studios. Toei Animation’s operations include animation development and production, and worldwide marketing and program licensing. Since the company’s founding in 1956, Toei Animation has produced more than 10,000 episodes of TV series (more than 200 titles) and more than 200 long feature films.
Jennifer Wolfe is Director of News & Content at Animation World Network.