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Toei Animation Closes Roster Of Latin American Licensing Deals

Toei Animation has closed Latin American licensing and merchandising agreements in a number of key consumer product categories for three of its top brands, it was announced by Eduardo Lucio, Senior Sales Manager for Toei Animation.

Press Release from Toei Animation

Los Angeles – Toei Animation has closed Latin American licensing and merchandising agreements in a number of key consumer product categories for three of its top brands, it was announced by Eduardo Lucio, Senior Sales Manager for Toei Animation.

For Dragon Ball, Toei has finalized licensing deals with RICLAN (Brazil) for bubble gum and lollypops; NEOLINGO (Mexico) for toys; PRODUCTOS ALIMENTICIOS BOCADELI (El Salvador) for collectable cards/promotions; EDITORIAL GUADAL (Argentina, Uruguay, Paraguay, Bolivia for stickers; and  Bondyfiesta (Mexico) for bubble gum.

For Digimon, Toei has secured CAMPESTRE (Brazil) for back packs.

For Sailor Moon, Toei has brought aboard DOOBALO (Mexico) for socks.

“Toei’s renowned animated properties continue to attract blue chip licensees across the Latin American market,” said Lucio.  “We look forward to rolling out our newest licensing programs with these outstanding Latin American licensees.”

Toei will be exhibiting at the upcoming International Licensing Show to be held June 14-16 in Las Vegas.  Toei’s booth # is 1774.

About Toei Animation Co., Ltd.With headquarters in Tokyo and sales offices in Paris, Los Angeles, Hong Kong and Shanghai, Toei Animation (Jasdaq: 4816) ranks amongst the world’s most prolific animation production studios. Toei Animation’s operations include animation development and production, and worldwide marketing and program licensing. Since the company’s founding in 1956, Toei Animation has produced more than 10,000 episodes of TV series (more than 200 titles) and more than 200 long feature films.

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