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Toei Animation Appoints Eduardo Lucio

Press Release from Toei Animation, Inc.

LOS ANGELES (April 14, 2009) -- Toei Animation Inc. has hired Eduardo Lucio as the company's new Latin America Sales Manager, it was announced today by Kanji Kazahaya, Director of International Department of Toei Animation Co., Ltd.

Mr. Lucio comes to Toei Animation Inc. with over fifteen years experience in Latin American sales, toy licensing and merchandising. Prior to joining Toei Animation Inc., he worked for the Taiwanese company, Flomo and Hong Kong-based company, Tai Tung, handling their toy and stationary licensing and Latin American sales. In addition, Mr. Lucio has extensive sales experience working with department stores throughout Latin America.

"I am honored at this new appointment and look forward to developing my involvement with Toei Animation Inc.," said Lucio. "Our progress is remarkable as we continue to expand into this important market. We have secured over fifty broadcast and licensing deals for five of Toei's most popular properties [DRAGON BALL Z, DRAGON BALL, SAINT SEIYA, ONE PIECE, DIGIMON] and expect to maintain this momentum throughout 2009."

"We are thrilled to announce that Eduardo has joined Toei Animation Inc.," said Kanji Kazahaya, President of Toei Animation Inc. "Eduardo is an experienced executive whose expertise in licensing, merchandising and sales to Latin America will help us extend our reach to kid audiences in this vital territory."

About Toei Animation Inc.With headquarters in Tokyo and sales offices in Los Angeles, Hong Kong, Shanghai and Paris, Toei Animation (Jasdaq: 4816) ranks amongst the world's most prolific animation production studios. Toei Animation's operations include animation development and production, and worldwide marketing and program licensing. Since its founding in 1956, Toei Animation has produced more than 9,000 episodes of TV series (189 titles) and 172 long feature films as of March, 2007.

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