Animation studio Titmouse teams with Box Studios’ Pascal Dangin to create a high-fashion ad for Lancôme promoting the cosmetic giant’s collaboration with designer Alber Elbaz.
Pascal and Titmouse art director Antonio Canobbio worked closely with Elbaz and the Lancôme team to create the look for the spot. Animation was completed in Adobe Flash, with clean-up done in Photoshop. Elements were then imported into Adobe After Effects for compositing.
“We ended up developing a whole new style which we had never done before,” Titmouse producer Peedee Shindell commented. “We had to study how models walk on the runway and all that. Which animators don’t generally know... some did, though!”
Watch the spot, below:
Antonio Canobbio - Art Director Allison Craig - Animation Director Mike Carlo - Animator Adriel Garcia - Animator Alex Lund - Animator Brian Kaufman - Animator Jacob Ospa - Animator Mirela Toncheva - Animator Rachel Gitlevich - Animator Sachio Cook - Animator Justin Volz - BG’s Peedee Shindell - Producer Kayla Reid - Production Manager Supervising Producers - Chris and Shannon Prynoski
Jennifer Wolfe is Director of News & Content at Animation World Network.