VFX company Tippett forms a partnership with visual technology group Pixelux Entertainment to supply and license Hollywood-style original and creature animations for the Efexio special effects marketplace with the creation of an exclusive “Tippett Creature Shop,” featuring downloadable quality animations of creatures.
NEW YORK –
Visual effects company Tippett Studio announced that it has formed a partnership with visual technology group Pixelux Entertainment to supply and license Hollywood-style original and creature animations for the Efexio special effects marketplace.
In addition, Efexio announced the creation of an exclusive “Tippett Creature Shop” within the Efexio marketplace, featuring downloadable, quality animations of creatures including dinosaurs, penguins, robots, dragons, fairies and monsters.
The marketplace is accessed through an app that allows users to upload their own photos or video footage, choose an effect created by Hollywood special effects artists and easily create a fully rendered movie or photo that can be saved and shared on Instagram or shared immediately via Facebook, YouTube or email. The one-of-a-kind Efexio app allows users to rotate and adjust the scale of each effect, change the lighting and camera angle and make other adjustments by using a series of intuitive tools.
Available for iPad, iPhone, Mac & Windows PC, the Efexio app is free to download and includes a free effect. Standard animations are priced between $0.99 and $1.99; Pro versions, for users who wish to output at full HD resolution, are priced at $4.99 and $9.99. Starting in July, Efexio will release a new free effect every month.
Tippett FX CEO Jules Roman commented, “We’re very excited about the creative possibilities of Efexio and can’t wait to get feedback from users, and to see them share their own films and photographs on our community channel on YouTube. Whatever the level of your cinematic abilities you'll find a way to add fantasy and excitement to your videos.”
Efexio CEO Alicia Nevarez said, “We are delighted to have Tippett FX join the Efexio marketplace. With their decades of big-budget movie experience, Tippett is raising the bar on the quality of the effects available for consumer video making. We are confident that these new effects will delight our users and encourage them to let their imaginations run wild."
Pixelux Entertainment CEO Mitchell Bunnell commented, “With the high-quality effects produced by Tippett FX, we are entering the visual effects publishing business with a strong set of content that will give Efexio users truly breakthrough abilities for customizing their videos.”
Tippett Studio founder, Phil Tippett, adds, "When I was a kid, I made movies using Marx playsets, mixing up all the characters to create my own worlds. What's exciting about this tool is that it gives a new generation of filmmakers and storytellers a digital tool kit to activate their own imaginations."
Source: Tippett Studio/Efexio
Jennifer Wolfe is Director of News & Content at Animation World Network.