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Time Inc. & Brightcove Partners for Internet Video Initiative

Time Inc. and Brightcove, an Internet TV pioneer, announced a corporate-wide partnership that will enable Time Inc. to launch ad-supported Internet video channels on its websites.

By adopting the Brightcove Internet TV service on a corporate-wide basis, Time Inc.'s popular brands will be able to reach users with its award-winning editorial content and create compelling broadband experiences through video and multimedia distribution.

Consumers and advertisers are hungry for rich online media experiences, said Time Inc. Interactive president, Ned Desmond. Brightcove will make it far easier to get video up on our sites and allow us to concentrate on whats most important: creating the great video youd expect from some of the best brands, journalists and editors in the areas of celebrity, entertainment, sports, news, business, style, food and home.

We are excited to be working with the leading magazine publisher in the U.S. and U.K. in nearly all of the most popular consumer categories, said Jeremy Allaire, chairman/ceo, Brightcove. With Brightcove, Time Inc. will be able to leverage the rapidly-changing media landscape to engage readers in new and exciting ways with video content, expand the reach of their brands, and open the doors to new revenue opportunities through advertising.

Time Inc. plans to produce original video content for a number of its websites, drawing upon some of the worlds top news and entertainment writers, photographers and editors. Each Time Inc. title will manage its own editorial calendar, as well as be responsible for online video advertising sales.

Time Inc. already uses Brightcove technology on TIME.com, and plans to introduce Internet video channels on additional media properties in the near future.

Brightcove is an Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004, and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, MTV Networks, News Corp., Lycos, MediaVest and Discovery Networks.

Time Inc., a Time Warner company, is one of the largest content companies in the world. With approximately 150 magazines, it is the largest magazine publisher in the U.S. and U.K. Each month, one of out every two American adults reads a TIME INC. magazine, and one out of every 10 visits a company website (more than 19 million unique visitors). Time Inc.s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

Time Warner's innovative digital products and services reinforce the companys industry-leading brands on all platforms with a focus on growth, engagement and monetization. Among Time Warner's digital initiatives are: Warner Bros.' Studio 2.0, Digital Cinema, Total Hi-Def disc, as well as multiple digital downloading and VOD distribution agreements; AOL Video, AOL Music, AIM, MapQuest and Moviefone; HBO on Demand and Cingular mobile devices; Time Warner Cable's enhanced digital video applications, Road Runner High Speed Online and Digital Phone services; Time Inc.'s People.com, SI.com and Time.com; Turner Broadcasting's CNN.com, CNN Pipeline, TCM.com, CartoonNetwork.com, TheSmokingGun.com, superdeluxe.com, AdultSwim.com, Veryfunnyads.com, NASCAR.com, pga.com and GameTap; and joint initiatives like In2TV and TMZ.com from AOL and Warner Bros. as well as CNNMoney.com from Time Inc. and Turner.

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