THX and Cinemark Holdings announced that Cinemark Theatres will add more than 200 THX Certified screens domestically, bringing the total number of Cinemark screens with THX certification to more than 500.
Cinemark will be rolling out the THX certification program in major metropolitan areas across the United States, including Los Angeles, San Francisco and Denver.
THX Certified cinemas are engineered to meet THX requirements for sound and visual quality, focusing on surround sound and acoustic performance and projection technology.
THX gets involved early in the design process, working with cinema architects and builders to ensure sound effects, music and dialogue can be accurately distributed throughout the cinema auditorium, and background noise from other cinemas, parking lots and lobby concessions do not distract from the feature presentation.
For more information about THX Certified Cinemas, visit www.thx.com.
