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Three Companies Produce Campbell's Popeye Spot

Popeye the Sailor makes his newest appearance in the Toronto-based

TOPIX/MAD DOG, Chuck Gammage Animation and Generator Film produced spot for

Campbell's Soup. The 30 second spot for new Chunky Prime Rib features

integrated 3D animation, live-action and cel animation. Our hero Popeye

opts for a can of Chunky soup over his standard spinach to save the lovely

Olive Oyl. The spot was produced for Toronto-based ad agency Young &

Rubicam. TOPIX/Mad Dog producer Anne Deslauriers oversaw the 3D animation

and cel work done at Chuck Gammage. Nadine Grey produced the live-action

footage at Generator Films. The commercial currently airs in Canada.

Rick DeMott's picture

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Rick DeMott
Animation World Network
Director of Content
Creator of Rick's Flicks Picks

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