THQ Inc. has shipped UNFABULOUS for the Nintendo Game Boy Advance throughout North America. The first game based on a Nickelodeon live-action television series; the game follows the hectic life of main character Addie Singer and features key locations from the show. The game is rated "E" for everyone and is available for $29.99.
"UNFABULOUS is a standout game experience that is perfectly suited for girl gamers," said John Ardell, director, global brand management, THQ. "With the girls handheld market accounting for over $40 million in sales in 2005 and showing continual growth, this is the perfect time to debut a game starring Nickelodeon's hottest new star from the top-rated Unfabulous TV show."
"Nickelodeon's UNFABULOUS TV show is extremely popular among the tween market, with both the show and main character ranking extremely high in familiarity among girls ages 9-14," said Paul Jelinek, vp, digital media products of Nickelodeon and MTVN Kids and Family Group. "We are extremely pleased to introduce the Unfabulous franchise as Nickelodeon's first live-action video game and to continue to bring quality entertainment to fans."
UNFABULOUS for Game Boy Advance features story-driven game play with levels based on events from the show and includes all of Addie's friends, family and secret crushes. Players will tag along with this smart, funny seventh-grader as she navigates through life at Rocky Road Middle School while enduring as little humiliation as possible. The game features mini-games that fans of the show will enjoy, such as helping Addie write music, performing songs at open mic nights, avoiding detention by not letting Principal Brandywine catch Addie as she rushes to class and playing alongside Addie's crush, Jake, in his favorite videogame, VENUS FLY TRAP 4. Players can explore the key locations from the show, including Rocky Road Middle School, Addie's neighborhood and the local hangout, Juice.
The TV series was created by Sue Rose, who is best known in the animation world as the creator of ANGELA ANACONDA and PEPPER ANN.
Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SPONGEBOB SQUAREPANTS and DORA THE EXPLORER. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International and Spike TV.
Nickelodeon, in its 27th year, is the #1 entertainment brand for kids. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the #1-rated basic cable network for eleven consecutive years. Nickelodeon is part of Viacom Intl Inc.
THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information may be found at www.thq.com and www.thqwireless.com.