Third Floor, Framestore Partner To Provide European Previs

The Third Floor, Inc., Hollywood's preeminent previsualization company, is joining up with Framestore, the London-New York Oscar-winning visual effects house, to provide European directors with top-tier previs expertise.

Press Release from The Third Floor, Inc.

The Third Floor, Inc., Hollywood's preeminent previsualization company, is joining up with Framestore, the London-New York Oscar-winning visual effects house, to provide European directors with top-tier previs expertise.

The new venture, called “The Third Floor – London" and based in the U.K., will see the two companies sharing staff, tools, skills and philosophies and an initial headquarters at Framestore’s Wells Street office. First commissions include: Carl Rinsch’s 47 Ronin and Marc Forster’s World War Z (WWZ).

The Third Floor CEO and Creative Director, Chris Edwards, stated: “We’re excited to offer the best storytelling tools and talents to inspired directors throughout Europe and leverage our team's experience in shaping creative ideas and technical approaches on wide-ranging types of films for the better part of a decade.  Our partnership with Framestore enables us to help directors and their entire crews maintain and realize their vision from early development through to the final visual effects through a collaborative and efficient process.”

Framestore CEO William Sargent, said: “This is a genuinely exciting venture that will be a serious boost to the burgeoning European film market. I have long been an admirer of The Third Floor team and was extremely impressed by their previs work on Spielberg’s War Horse. We have a shared passion for filmmaking, visual excellence and storytelling. And we can further harness these mutual passions by combining skills, contacts and resources. This is a case of 2 + 2 = 5.”

The Third Floor has an unrivalled reputation in Hollywood for delivering highly-creative, digital preproduction services for A-list directors like J.J. Abrams, James Cameron, Tim Burton, Robert Zemeckis and Steven Spielberg; with a list of blockbuster credits including Thor, Tim Burton's Alice in Wonderland, Avatar, Star Trek and Iron Man 2. The company’s name was coined while it's founders of The Third Floor were previsualizing Star Wars Episode III: Revenge of the Sith on the third floor of George Lucas’ creative HQ, the Skywalker Ranch.

Framestore’s film visual effects prowess was cemented in 2008 when the company won the Best Visual Effects Oscar for its work on The Golden Compass. Framestore has also been nominated by the Academy for its pioneering creature and visual effects work across the Harry Potter films. Additional film accolades include a Visual Effects Society award for Sherlock Holmes. Framestore’s visual effects credits include: Avatar, Clash of the Titans, Batman: The Dark Knight, Prince Caspian, Prince of Persia, Quantum of Solace and Where the Wild Things Are. Projects currently in production include: Captain America: The First Avenger, Johnny English Reborn, The Smurfs, Tinker Tailor Soldier Spy and Harry Potter and the Deathly Hallows Part II.

About The Third Floor:The Third Floor is the World’s Preeminent Previsualization Company.  Since 2004, the Studio has helped clients visualize and maximize their creative content by producing computer-animated blueprints known as previsualizations, or previs for short.  In addition to designing some of the most recognizable sequences for Hollywood feature films, The Third Floor also works with video game developers to create detailed cinematics for titles such as: Resident Evil 5, Need for Speed and the Command & Conquer series.  The Third Floor’s veteran previs teams work closely with Directors, Designers and VFX Supervisors to deliver some of the most compelling creative content.  For more information about the previs process, and for extensive examples of The Third Floor’s work, please visit: www.thethirdfloorinc.com.

About Framestore:Framestore is an Oscar-winning visual effects company and the UK’s leading authority on stereoscopic 3D. Framestore uses innovative talent and technology to create high-end images for every platform, covering Hollywood studios, advertisers, ad agencies, production and gaming companies.www.framestore.com

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