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Thinware Media Launches StudioCAP Asset Management System

Thinware Media Ltd (Thinware), an established animation industry leader based in Vancouver, B.C., today launched StudioCAP (CAP=Computer Aided Production), a completely new workflow automation and asset management solution for animation studios.

Press Release from Thinware Media Ltd

VANCOUVER, B.C—August 2nd, 2011—Thinware Media Ltd (Thinware), an established animation industry leader based in Vancouver, B.C., today launched StudioCAP (CAP=Computer Aided Production), a completely new workflow automation and asset management solution for animation studios. This new cloud-based system enables studios to more efficiently store, track, and move 2D and 3D CGI (computer generated image) assets through the creation process without having to install and manage a costly IT infrastructure to do so.  StudioCAP is available immediately for site evaluation and trial.

The StudioCAP process was developed in a real-world production environment by Mark Rocchio, CEO of Thinware Media, while creating thousands of hours of high-quality animation projects. StudioCAP eliminates and/or automates many expensive and time consuming manual processes, improves control of digital assets, and features built-in project planning and budgeting.  Once created, studios can search for assets, reuse them as production sees fit, or re-purpose them for marketing, merchandizing, and other revenue streams.

StudioCAP combines asset management with a number of project management and communication features to move assets more efficiently through the creative process. Studios can assign user roles and staffing levels, send messages about asset status, set tasks, automate tasks such as rendering, and define milestones, timelines and deliverables. StudioCAP can also manage project budgets and tie asset creation to asset costs with insightful reports. Collectively, these features simplify asset creation and the management of highly complex productions.

As a completely Web-based solution, StudioCAP is HTML 5 compliant, supports many mobile devices, and does not require studios to install software or procure, configure, and manage hardware. Unlike other asset management solutions on the market, StudioCAP is billed like a utility, so studios only pay for what they use—with introductory prices starting as low as $145.00 per-user, per month. This unique combination makes it easier and more flexible for studios to get started, and far more cost-effective to maintain.

“We developed StudioCAP because there was no other asset management system on the market capable of helping us produce animations faster and more cost effectively,” said Mark Rocchio, CEO of Thinware Media. “Most asset management systems are either too complicated, too lacking in features, or require some sort of costly infrastructure set-up. StudioCAP addresses all of those issues with a feature-rich system that is flexible, simple to set up and use, and more competitively priced to operate than other asset management products available now,” added Rocchio.

For more information about StudioCAP, or to schedule a demonstration and free trial version, contact Thinware Media at: info@thinwaremedia.com.

About Thinware MediaThinware Media is an established animation services studio and creators of StudioCAP, a Web-delivered asset management system—designed and created in-house, in a real-world production environment—with the objective of helping animation studios and companies create more content, faster, and with greater operation flexibility and competitive cost-of-use/ per-seat pricing.  StudioCAP offers tracking systems for CGI projects, with easy integration into established pipelines, providing more visibility as to where assets are in the production pipeline.  With Studio Computer Aided Production (StudioCAP) the business and creative process become the focus, and relegates infrastructure technology (IT) obligations into a supporting role.  For more information, visit www.thinwaremedia.com.

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