As the 3D market expands, so do Therapy Studios’ offerings.
Press Release from Therapy Studios
Los Angeles, CA: As the 3D market expands, so do Therapy Studios’ offerings. Director Paul WS Anderson and Mob films recently contracted Therapy Studios to cut a spot campaign for Deutsch Telekom and Tribal DDB/Munich, which is set to air in the European Market. Editor Doobie White was tapped for the job after being referred to Anderson for his versatility. “Paul was looking for an editor who had both 3D and commercial experience,” explained White. After working on commercial spots for the likes of Playstation, Mercedes, Time Warner and Chrysler, White bled into feature films alongside fellow Therapy editor Fernando Villena. It was through their work together on The Darkest Hour that White became know for his 3D abilities and was brought into the Telekom discussion.
The spots were shot mainly here in Los Angeles, and cut here as well. They star Christoph Waltz (Inglourious Basterds) who filmed his scenes while remaining in Germany. Telekom’s concept in this time-lapse spot was to convey their ability in bringing 3D television to the everyday consumer home with their new set top cable box. Anderson drew inspiration for the commercial from the 1982 film Koyaanisqatsi, which is a term for a life out of balance and was a movie without a plot, but rather beautiful shots and scenes strung together for it’s theme. This proved to be a stunning inspiration to showcase their 3D capabilities.
Therapy’s offices are located in West LA, where the 3D bay boasts a mega 65” 3D monitor. “We have a passive 3D set-up”, said White, “A passive TV and glasses are the only way to go while editing 3D. No headaches and 3-4 people can be viewing the screen comfortably.” The commercial was shot using a multitude of cameras including the Red camera, Canon’s Eos 7D and the Arri Alexa. “Based on how the shot looked we would swap the edits,” noted White. The seamless assembly of a complicated process came together beautifully. Fortunately we don’t have to reside in Germany to witness the results and the spot is available for viewing on Therapy’s website, www.youneedtherapy.tv in a 2D format.
With a great deal of growth and expansion already having taken place in their five-year history, Therapy is proud to have added 3D into their mix and is looking forward to more projects using the tools and talents that brought the T-Mobile spot to life.
ABOUT THERAPYTherapy Studios is a fully integrated post-production company whose unique, award-winning work spans commercials, features, music videos, and online media. The Los Angeles based company was founded in 2005 by executive producers Joe DiSanto and John Ramsay, and artists Wren Waters and Doobie White. They have since expanded into a collaborative team which includes top artists in all areas of post-production, including creative editorial, graphics, finishing, sound design, mix, and color correction. Therapy's facility is located at 2010 S. Westgate Avenue, Los Angeles, California 90025. For more information, call 310.917.1507 or visit www.youneedtherapy.tv.
Rick DeMott
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