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thePlatform Powers 4Kids Web Video Programming Portal

Press Release from thePlatform

SEATTLE, April 20 -- thePlatform, the leading white-label video management company, today announced an agreement with 4Kids Entertainment to manage the publication and delivery of online video to the 4Kids Entertainment portal, www.4Kids.TV and the new video programming portal www.4kidsTV.com. 4Kids delivers popular content to online and broadcast audiences through its 4Kids destination sites 4Kids.TV and 4kidsTV.com, in addition to TheCW4Kids Saturday morning programming block, including popular shows such as CHAOTIC: M'ARRILLIAN INVASION, YU-GI-OH!, SONIC X, KIRBY, TEENAGE MUTANT NINJA TURTLES and 20 additional titles representing more than 1,000 full-length episodes.

As more parents and kids turn to the Internet for on-demand viewing of their favorite shows, thePlatform disclosed that children's programming now represents more than eight percent of all the video views it manages on behalf of major media companies. Compared to this period last year, the collection of kids' programming it delivers throughout its video management system has grown by 141% in the past year. 4Kids joins a number of the most popular children's programmers including PBS KIDS Sprout, Hit Entertainment and Corus Entertainment that rely on thePlatform to publish and syndicate Web video.

"Online video is a great supplement to our traditional television business, and we view it as a tremendous growth opportunity," said Mark Kirk, Vice President, Director of Interactive Operations, 4Kids Entertainment. "We turned to thePlatform because of their success in deploying, managing and driving views to many of the largest video portals on the Web, and their experience with this particular genre of content."

"4Kids has a global reputation for professionally produced kids' programming, including for the CW here in the U.S.," said Marty Roberts, Vice President of Marketing, thePlatform. "Many of their viewers are kids and pre-teens that are growing up in an on-demand world - on TV and on the Web. We're proud to serve as the video management system for 4Kids, and look forward to supporting their online initiatives."

thePlatform publishes video, and other media, to PCs, mobile devices, and TV. Media companies use thePlatform's media publishing system (mps) as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually. thePlatform's clients, as tracked by comScore, had a combined total of more than 559 million online video views in February of 2009.

About thePlatform

thePlatform(TM) is the leading white-label video management and publishing company. Media companies use thePlatform's media publishing system (mps) as the open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Associated Press, BBC, Cablevision, CBS College Sports, CNBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, Gannett/USA Today, HIT Entertainment, PBS, PBS KIDS Sprout, Sony BMG, Starz Play, Time Warner Cable and numerous others. With an eight-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Washington. For more information: www.theplatform.com.

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