Motion Theory Conducts Mickey Mouse's World of Color
RealFlow Lead Andy Cochrane said of the process, “Six months ago this project was technically unachievable on a commercial schedule. We were able to deliver the massive amount of fluid simulations required only due to our access to the pre-release of RealFlow5. We created more CG water elements in this commercial than the last two features utilizing CG water that I worked on…combined. Disney’s “World of Color” commercial will be the first to showcase this technology, it was a great opportunity to push the new software to its limits.”
Gustavo Sanchez, RealFlow Technical Consultant, Next Limit Technologies. “The Disney project was a great test to demonstrate that RealFlow 5 was ready for release. Motion Theory and their team of water-wizards really did push the boundaries. Their experiences and constant feedback and it has been a pleasure for us and has helped us get to where we are with RealFlow 5 and now the rest of the RealFlow community can benefit from that.”
Motion Theory’s 3D team chose a workflow utilizing beta RealFlow5 Software coupled with Houdini: both new to Motion Theory’s pipeline. The number, complexity and weight of all-3D elements amassed over 12 terabytes of data. In addition to using RealFlow5 and Houdini, the production toolkit included RealFlow Renderkit (RFRK) for Mantra (alpha testing), Maya and Zbrush for modeling.
Houdini Lead Marion Spates added, “The final lighting and rendering was done in Houdini’s Physically Based Renderer (PBR), well known for its photo-real qualities. Despite the complex nature and sheer volume of the simulations we had to manage, the results are beautiful and speak for themselves in terms of the look of the 3D water delivered.”
There were many complex moving parts required to deliver the final result. Motion Theory’s exceptional composite team, lead by Andrew Ashton, strived to integrate 2D and 3D elements, flawlessly embracing the best of both worlds to create a cinematic short film as unforgettable as the World of Color experience itself.
*About Motion Theory *
Motion Theory is a creative production studio that unites the efforts of directors, animators, designers, visual effects artists and writers, resulting in a deeply collaborative approach to creative development, filmmaking, design and innovative visual effects.
Motion Theory has delivered work for some of the world’s leading companies, including IBM, Disney, Nintendo, Budweiser, Honda, Nike, Hewlett Packard, Tanqueray, Lexus, and Universal Music Group, and partnered with top advertising agencies, including Wieden+Kennedy, Ogilvy & Mather, Goodby Silverstein & Partners, Leo Burnett and Young & Rubicam. Additionally, leading artists, including Weezer, Green Day, Beck, Adele and REM have sought out the studio’s directors to create music videos.
The studio has been recognized for its groundbreaking projects, receiving awards from the AICP, Grammys, Emmys, AIGA, Art Directors Club, Clios, and D&AD awards for outstanding direction, creative design, animation and multi-channel work. For more information, please visit www.motiontheory.com.
Disney “World of Color”
Client: Disney Destinations, LLC
SVP Global Marketing Advertising & Creative: Marty Muller
SVP Global Marketing Operations: Doug McGuire
VP Global Broadcast & Print Productions: Sally Conner
Disney Parks Production Director: Cory Stone
Director of Account Management: Janice Simcoe
Account Manager: Jim St. Amant
Disney Glendale Creative Director of Special Projects: Dave Bossert
Producer: Roger Petrusson
Executive Creative Directors: Ned Crowley, Jonathan Moore
Production/VFX Company: Motion Theory
Directors: Mathew Cullen, Christopher Leone
Executive Producer: Javier Jimenez
Creative Director: Mathew Cullen
VFX Supervisor: John Fragomeni
Art Director: Ram Bhat
Comp Supervisor: Andrew Ashton
Producer: Christina Caldwell
Designers: James Levy, Satomi Nagata
Illustrator: Carm Goode
Pre-visualization: Simon Dunsdon, Christopher Leone
RealFlow Lead: Andy Cochrane