Mother, MPC Digital Create the Echo Temple for the Virgin Mobile FreeFest
Press Release from MPC Digital
MPC Digital launches in the US with an Interactive Sound Installation that allowed users to play virtual musical instruments by moving their bodies in front of motion-tracking cameras. The unique musical experience conducted by the audience, was concepted by Mother New York, and was the centerpiece of Kyocera's activation at Virgin Mobile's FreeFest, a full-day music festival featuring Cee Lo, Patti Smith, etc. attended by 50,000+ people.
The Echo Temple included six monolithic speaker towers with motion tracking cameras encircling a central tower including subwoofers. Participants standing in front of the monoliths were able to manipulate a different melodic instrument's volume, pitch or unique audio effect by moving their body and waving fans branded with special symbols. The central tower produced the core of the mix: drums, bass, drones and the main harmonic progressions, and had architectural bamboo that could be tapped to trigger percussive sounds within the mix.
The installation's technology combined Ableton Live, Cycling74 Max and a custom build of ReacTIVision. Cameras in each tower were fed into embedded systems running a custom build of ReacTIVision which tracked both symbols as well as body movement and camera activity. This was all sent to MaxMSP, which in turn was used to transform the raw input into meaningful musical control information for Live.
Client: Kyocera and Virgin Mobile
Advertising Agency: Mother, NY
Production Co: MPC
Head of Digital Content, US: Wayne Robins
Creative Technologist: Neil Voss
Developer: Brian Chasalow
Composers: Neil Voss & Chris Chapman
Audio Tech: Christopher Burdett
Producer(s): Christos Mountzouros and Matthew Ward
Director: Wayne Robins
Camera: Adam Donald
Production Assistant: Alliah Mourad
Editorial Company: Cut & Run
Edit: Alex Dondero, Adam Donald & Wayne Robins
Flame Artist: Alex Lovejoy
Colorist: Mark Gethin
MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC's dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.
With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today's media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients' visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.