th2ng’s Justin Dickel returns to music videos with the directing of Misha B’s, “Here’s to Everything.”
London, UK -- th2ng's Justin Dickel directed the new music video for Misha B’s new single Here's To Everything (Ooh la la). The clip marks Dickel’s return to his creative heartland of directing music videos, after a period of well-received work on TV commercials. Dickel’s other music work includes Just Jack’s No Time and Take That’s Shine video.
The video, which airs exclusively on Vevo, was filmed at Shepperton Studios. In the three minute execution Dickel creatively explores fire and water themes to produce some stunning visual effects that communicate the up tempo message of the song. “When the world is on fire I dance with the flame,” sings Misha B, the lyric part of a song that embraces all the elements and challenges of life.
Exec Produced by Hannah Cooper at th2ng, the video memorably opens with a dance scene in a dark watery setting and then fuses into a pyrotechnic-engineered backdrop of fire against the water. Other visual effects include the singer being surrounded by plumes of coloured smoke.
Says Justin Dickel, th2ng’s director “It’s been a while and I really had forgotten quite how crazy a music video shoot could be – in terms of time and money. But, in a bizarrely masochistic way I have kind of missed the mayhem, it was a lot of fun.”
Justin Dickel’s recent commercials work includes executions for Doritos, Vodafone and Skype. He has also worked on acclaimed television series’.
Former X-Factor contestant Misha B signed with Relentless Records after her success on the show in 2011. Her debut album is scheduled for release later this year.
Jennifer Wolfe is Director of News & Content at Animation World Network.