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th1ng animates Options in Leo Burnett Business’ New Campaign for OIC

th1ng has directed and animated a new online ad campaign created by Leo Burnett Business for The Options Industry Council (OIC) in the United States.

Press Release from th1ng

th1ng has directed and animated a new online ad campaign created by Leo Burnett Business for The Options Industry Council (OIC) in the United States. OIC is an unbiased resource that exists to help educate investors in the proper use of options to meet their financial goals.

The campaign brings to life the simple idea – there is an options strategy for every market condition. The idea is captured in the line, “It’s amazing what you can do with Options”.

There are four animated sequences in the campaign, each 15 seconds long, all hand-drawn by award-winning illustrator Will Barras at th1ng.

A specially created character interacts with the two seemingly unrelated banners as he picks a letter from the word ‘OPTIONS’ and uses it to overcome a challenge. So, the letter ‘P’ transforms into a key that opens a door to new investment ideas, while ‘I’ is transformed into an umbrella that the man unfurls as a shield against financial storms. He bends an ‘N’ into a pole vault to use for leverage, and in the final ad, he shapes an ‘S’ into a lasso to control a bucking bull and thereby, ride the market.

The campaign also called for considerable technical ingenuity to make the sequences load and play fast without degrading the quality of the graphics. The online design team at th1ng devised a way to shrink each ad to just a 40 kb file, and still pack more rich animation into the sequences in ways that defy conventional web wisdom. The ads started running recently as skyscrapers, banners and leader boards on high traffic websites targeting investors and financial advisors.

th1ng is a leading animation and mixed media production company, creating commercials, idents and title sequences for film and TV.  th1ng is pronounced “thing one “. www.th1ng.com

th2ng is a live action production company for high end creative production including TV commercials. The production company also delivers productions combined with animation, 3D VFX, and as a collage of mixed media. th2ng is pronounced “thing two”. www.th2ng.com.

th1ng (pronounced thing one) and th2ng (thing two) number many of the world’s leading brands and agencies as clients, including Saatchi and Saatchi, BBH, DDB, Euro RSCG, Y&R, Fallon, Grey, Leo Burnett, JWT, WCRS, Channel 4, BBC, Sony Pictures, Universal Pictures, Warner Brothers, CNN, Mother and McCann Erickson.

Among its roster of award-winning directors are Sylvain Chomet (United Airlines), Richard Morrison (Sweeney Todd), Alon Ziv (Toshiba), Alp Boysan (Nike), Andy Powell (Kellogg’s), Angry Natives (Orange), Dan Lumb (COI), Jasmin Jodry (Philips), Run Wrake (MTV), Shay Hamias (M&S), Simon Cracknell (Coca-Cola), Jake Knowles (Microsoft), Mish Mash (eBookers), Stuart Fryer (VW) and Tom Bird (U2).

About Leo Burnett BusinessLeo Burnett Business is the business-to-business (B2B) specialist group within the Leo Burnett Company, Inc. Based in New York, Leo Burnett Business is recognized as one of the top B2B agencies in the U.S. by B@B Magazine. The agency serves clients with specialist audiences in industries such as finance, technology, and healthcare. For more information visit www.leoburnettbusines.com

About OICOIC is an industry cooperative funded by BATS Options, Boston Options Exchange, Chicago Board Options Exchange, International Securities Exchange, NASDAQ OMX PHLX, NASDAQ Options Market, NYSE Amex Options, NYSE Arca Options and The Options Clearing Corporation. OIC was formed in 1992 to educate investors and their financial advisors about the benefits and risks of exchange-traded equity options. OIC's resources include: The Options Industry Services Help Desk at 1-888-OPTIONS, educational websites at www.OptionsEducation.org, www.OptionsEducation.org/advisor and www.OptionsEducation.org/institutional, evening seminars throughout the continental United States and Canada, instructional DVDs and educational literature and software.

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