Press Release from m4e AG

Grünwald, Munich, 7th June 2010: The Grünwald-based brand management and media company m4e AG has sold the free-TV rights of the German version of the movie “Winx Club – The Secret of the Lost Kingdom” to the Viacom-subsidiary Nickelodeon. This 90-minute animated film, which thrilled circa 300,000 moviegoers in Germany and Austria in the autumn of 2008, is expected to celebrate its German TV premiere in the autumn of 2010.

Nickelodeon is the ideal broadcaster to premiere the first movie adventure of the beloved Winx fairies on free-TV, since Nickelodeon (Germany) is also the home of the faries’ animated series. The series, produced by Rainbow S.p.A., has already been aired here since September 2006 with great success. Long-awaited by all its fans, the new fourth season was finally broadcast in November 2009, and thus achieved peak viewing figures with market shares of up to 29% in the target group (girls, 6-13 years old. Source: AGF/GfK pc#tv; Nov.-Dec. 09). A repeat broadcast of the third season of the series is presently being aired on Saturdays in two-part episodes at 14:45 and 15:15.

Work is currently in progress on a sequel to the movie in Rainbow’s animation studios. It is expected to be released in Italy in October 2010 and in German and Austrian movie theatres at the beginning of 2011 in 3D.

About m4e AG:
m4e AG is an internationally active and integrated brand management and media company, which in accordance with its own motto “made 4 entertainment” is involved in the development, setting up and marketing of brands and characters (IP rights).

Business segments of the media group, which meanwhile also include the Netherlands’ Telescreen B.V., as well as Tex-ass Textilvertriebs GmbH in Essen, comprise primarily movie and TV production, world distribution of movie and TV rights, as well as exploitation of rights in the areas of home entertainment (video/DVD), licensing & merchandising, publishing, interactive and new media. With their divisions “FACES & NAMES” and “it’s fun. music” m4e develops medially supported marketing concepts for brands and personalities as well as powerful and effective media and music cooperations for the German TV station RTL II among others. A further business segment is the production and distribution of trend products from the sphere of fashion and accessories.

Through all of these activities, m4e media group is in the position to offer everything from a single source – from the development of an idea right up to the finished product and thus attaining virtually a unique position in the international media and entertainment market.

About Nickelodeon: