In 1992, Turner Broadcasting System, Inc. (TBS) first launched its 24 hour
all-cartoon cable service, Cartoon Network. Next spring, Turner will launch
a second all-toon service, Boomerang. When Cartoon Network debuted seven
years ago, it could have been called the Hanna-Barbera Network because its
programming consisted almost exclusively of the classic Hanna-Barbera
library, which was also owned by Turner. But recently new shows such as THE
POWERPUFF GIRLS and DEXTER'S LABORATORY, produced by Cartoon Network
itself, and since the Time-Warner/Turner merger, other, newer Warner Bros.
shows, have forced most of the classic series off the air. The new network
is being created to rectify this situation, and provide an exclusive home
for the series and characters that baby boomers grew up with, hence the
name Boomerang. Besides Hanna-Barbera stalwarts such as Yogi Bear,
Huckleberry Hound, and The Flintstones, Boomerang will also showcase the
Warner Bros. stars such as Bugs Bunny, Daffy Duck, and Elmer Fudd. The
network will premiere April 1, 2000.