Syfy Unveils Largest Original Programming Slate In History
Press Release from Syfy
NEW YORK – March 22, 2011 – Continuing the sizzling momentum of the Syfy global brand evolution, which has sparked imagination-driven hit series and double-digit growth in younger, upscale audiences as well as diverse new business ventures, Syfy President Dave Howe today will introduce the largest original programming slate in the channel’s 18-year history, highlighted by 14 new original series and events comprising more than 100 hours.
The 2011 Syfy Upfront will be presented at the Foxwoods Theatre, where the channel is hosting a live performance of SPIDER-MAN Turn Off the Dark for the advertising community. Syfy is the official media partner of the Broadway show.
Remarking on Syfy’s announced development slate, Mark Stern, President Original Content, Syfy, and Co-Head Original Content, Universal Cable Productions, said, “Our ambition in development is to push the boundaries of imagination, creativity, and story-telling. We want to transport our audience with high-quality, thought-provoking experiences that allow them to explore the un-explorable, to believe the unbelievable, and to truly... ‘Imagine Greater.’”
Riding high on 15 consecutive years as a Top 10 channel among Adults 25-54, Syfy's viewership has continued to grow in 2011. In January prime, Syfy rose 12% in Adults 18-49/$75K, while experiencing a significant drop of two years (46) in the median age.
During First Quarter-to-date (vs.1Q'10) prime, Syfy has jumped 17% in Adults 18-34, 13% among total viewers and seven percent among Adults 18-49, led by the freshman hit series Being Human and Face Off, both of which have been renewed.
In July, Syfy launches four scripted series in the same month -- for the first time ever -- when Alphas premieres along with returning powerhouses Warehouse 13 (Syfy’s most watched series ever), Eureka and Haven.
The second season return of the heralded reality show Hollywood Treasure kicks off Summer 2011 unscripted programming in June, paired with the premiere of Haunted Collector (working title), followed by the debuts of Legend Quest in July and Paranormal Witness in September.
The robust reality development slate includes projects from unique perspectives such as rock musician Tommy Lee, author Deepak Chopra and photographer Tyler Shields, along with a family that creates movie monsters and the world’s top stunt artists.
On the scripted side, Syfy is developing Battlestar: Blood and Chrome, set in the 10th year of the First Cylon War. As well as three single-camera, half hour comedies including the Lee Majors vehicle Me and Lee from the creator of Weeds, In the Dark featuring a team of wannabe paranormal investigators, and a new adaptation of Three Inches.
Keying the latest roster of popular Saturday Original Movies will be Red Faction: Origins, based on the highly successful video game franchise; 1970s TV icons Barry Williams and Danny Bonaduce butt heads in Bigfoot; Shannen Doherty headlines a re-imagining of the classic fairy tale Gretl; Roswell, the story selected by fans through the Syfy and IGN.com B Movie Mogul contest; and in Jersey Shore Shark Attack, who knows who might be a victim?
This October, Syfy will become the first ever, official sponsor of the city’s Halloween celebrations, partnering with NYC & Company for 31 Days of HalloweeNYC. Then in December, Syfy celebrates the holiday season with its second annual Countdown to Christmas Week (highlighted by the movie event Neverland with Keira Knightley as the voice of Tinker Bell).
Syfy Ventures is launching a new publishing business of completely sponsorable genre games under the Syfy Games banner. Available initially on Facebook in the United States, the suite of high quality games will embrace the sci-fi, fantasy, paranormal, action/adventure, and superhero genres, ranging from original content to games based upon Syfy programming. These first round of games are scheduled for launch later this year. As well, Syfy is partnering with game developer Trion Worldwide for a new entertainment franchise, Defiance, that will seamlessly pair a primetime series with an online video game, scheduled for 2011.
NEW YORK – March 22, 2011 – Continuing the sizzling momentum of the Syfy global brand evolution, which has sparked imagination-driven hit series and double-digit growth in younger, upscale audiences as well as diverse new business ventures, Syfy President Dave Howe today will introduce the largest original programming slate in the channel’s 18-year history, highlighted by 14 new original series and events comprising more than 100 hours.
The 2011 Syfy Upfront will be presented at the Foxwoods Theatre, where the channel is hosting a live performance of SPIDER-MAN Turn Off the Dark for the advertising community. Syfy is the official media partner of the Broadway show.
Remarking on Syfy’s announced development slate, Mark Stern, President Original Content, Syfy, and Co-Head Original Content, Universal Cable Productions, said, “Our ambition in development is to push the boundaries of imagination, creativity, and story-telling. We want to transport our audience with high-quality, thought-provoking experiences that allow them to explore the un-explorable, to believe the unbelievable, and to truly... ‘Imagine Greater.’”
Riding high on 15 consecutive years as a Top 10 channel among Adults 25-54, Syfy's viewership has continued to grow in 2011. In January prime, Syfy rose 12% in Adults 18-49/$75K, while experiencing a significant drop of two years (46) in the median age.
During First Quarter-to-date (vs.1Q'10) prime, Syfy has jumped 17% in Adults 18-34, 13% among total viewers and seven percent among Adults 18-49, led by the freshman hit series Being Human and Face Off, both of which have been renewed.
In July, Syfy launches four scripted series in the same month -- for the first time ever -- when Alphas premieres along with returning powerhouses Warehouse 13 (Syfy’s most watched series ever), Eureka and Haven.
The second season return of the heralded reality show Hollywood Treasure kicks off Summer 2011 unscripted programming in June, paired with the premiere of Haunted Collector (working title), followed by the debuts of Legend Quest in July and Paranormal Witness in September.
The robust reality development slate includes projects from unique perspectives such as rock musician Tommy Lee, author Deepak Chopra and photographer Tyler Shields, along with a family that creates movie monsters and the world’s top stunt artists.
On the scripted side, Syfy is developing Battlestar: Blood and Chrome, set in the 10th year of the First Cylon War. As well as three single-camera, half hour comedies including the Lee Majors vehicle Me and Lee from the creator of Weeds, In the Dark featuring a team of wannabe paranormal investigators, and a new adaptation of Three Inches.
Keying the latest roster of popular Saturday Original Movies will be Red Faction: Origins, based on the highly successful video game franchise; 1970s TV icons Barry Williams and Danny Bonaduce butt heads in Bigfoot; Shannen Doherty headlines a re-imagining of the classic fairy tale Gretl; Roswell, the story selected by fans through the Syfy and IGN.com B Movie Mogul contest; and in Jersey Shore Shark Attack, who knows who might be a victim?
This October, Syfy will become the first ever, official sponsor of the city’s Halloween celebrations, partnering with NYC & Company for 31 Days of HalloweeNYC. Then in December, Syfy celebrates the holiday season with its second annual Countdown to Christmas Week (highlighted by the movie event Neverland with Keira Knightley as the voice of Tinker Bell).
Syfy Ventures is launching a new publishing business of completely sponsorable genre games under the Syfy Games banner. Available initially on Facebook in the United States, the suite of high quality games will embrace the sci-fi, fantasy, paranormal, action/adventure, and superhero genres, ranging from original content to games based upon Syfy programming. These first round of games are scheduled for launch later this year. As well, Syfy is partnering with game developer Trion Worldwide for a new entertainment franchise, Defiance, that will seamlessly pair a primetime series with an online video game, scheduled for 2011.
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Haha. I woke up down today. Youve chereed me up!
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