Press Release from Superfad

Working with FOX Sports Design, Superfad created the promo package for this year’s NFL season conjuring an epic rocket-powered football and the FOX broadcast booth as mission control. To produce the multi asset package, Superfad copiously studied classic space exploration footage – every kid’s dream – and recreated epic shots with an NFL twist.

To view: http://superfad.com/work/project/nfl_on_fox_2011

A cinematic blend of live-action footage directed by Will Hyde and impactful 3D animation and compositing under the Creative Direction of Izik Roitman sets the stage for the launch of another explosive season of the NFL. To produce the console shots used to feature a variety of game footage, Superfad designed the look in 3D but chose to build a massive, practical console for enhanced integration and overall quality of image. Smoke and fire were also shot practically, for greater rocket-ball launch effect (need we mention fun?). All of the intricate package assets were delivered with flexibility in mind, allowing the Fox Sports Design team to produce individual game-related spots and promos throughout the season. 3....2....1....blast off!

Client: Fox Sports Design

Production Company: Superfad
Director: Will Hyde
DP: Steve McGehee
Production Designer: Jason Puccinelli
Line Producer: John Gomez
Executive Producer: Chris Volckmann

Animation Company: Superfad
Executive Creative Director: Will Hyde
Creative Director: Izik Roitman
Art Director: Loren Judah
Lead 3D Artist: Matt Guzzardo
Technical Director: Robin Scher
Lead Modeler/Texture Artist: Adam Rosenzweig
3D Generalists: Ian Mankowski, Andrew Butterworth, Anton Tokar
Lighting: Russ Wooton, Julian Fitzpatrick, Anton Tokar
Simulations/FX: Phipat Pinyosophon
Lead Compositor: Joel Voelker
Compositors: Paulo Dias, Lu Liu, Paul Barkshire, Paul Cantor, Allen K. Lau, Erik Rasmussen, Anton Tokar
2D Animation: Justin Pae
Editor: Ryan Haug
Colorist: Joel Voelker
Producer: Michael Kaufman
Executive Producer: Chris Volckmann