Sprout Digs Into Earth Day With dirtgirlworld Debut
Press Release from DECODE
Philadelphia, PA – March 22, 2010 – Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, and DECODE Enterprises, the distribution subsidiary of DHX Media, announce the exclusive U.S. launch of dirtgirlworld, the first green living series for preschoolers. “Sprout’s Dig Into Earth Day with dirtgirlworld” marathon will air on Sprout from noon – 3 p.m. ET on Earth Day, Thursday, April 22. The three-hour block will feature select episodes of this contemporary, vibrant, eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living. Games, crafts and environmentally-friends tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.
dirtgirlworld was created by writer/producer Cate McQuillen and composer/writer Hewey Eustace, who developed the series from their idyllic home near the “rainbow country” of northern New South Wales in Australia. This music-centric series features a distinctive blend of live action and animation with photomontage and illustration that takes the audience to a world where the real and unreal collide. dirtgirlworld shares an environmental message, explores the natural world and invites the audience to “go get grubby” with dirtgirl, a gumboot-wearing girl who grows awesome tomatoes, knows clouds’ names and drives a big orange tractor.
Helping dirtgirl is a wildly original cast of characters – her best friend scrapboy, who lives next door and is a whiz with junk; grubby, with her grub’s eye view; ken the weevil, a super stunt star with an inferiority complex; roger the rooster and the chicks; hayman the monosyllabic scarecrow; and the green thumbs – real kids in real gardens having unreal fun.
“We are thrilled to be bringing this truly unique, exciting new series to preschoolers here in the U.S.,” said Andrew Beecham, senior vice president of programming for Sprout. “With its intriguing live-action/animation mix, instantly catchy rock songs and engaging preschool curriculum, dirtgirlworld is sure to be a hit with both preschoolers and their parents.”
“Sprout is an ideal home for dirtgirlworld and we’re confident she’ll prove very popular on this U.S. platform,” said Josh Scherba, senior vice president of distribution of DECODE Enterprises. “This is a unique show with fun, vibrant visuals and a cool, contemporary eco-heroine who fits the zeitgeist perfectly.”
“Bringing dirtgirlworld to the U.S. is just amazing for us,” said McQuillen. “We know that Sprout cares about kids and we wanted a home for dirtgirlworld that cared about kids. We can’t think of anywhere better for us to be.”
She continued, “Sprout genuinely understands the qualities that makes this series so special and they share our vision that children’s television can change the world and be entertaining at the same time.”
dirtgirlworld began life as a music album. It won the 2002 Dolphin Awards’ Album of the Year and was nominated for an ARIA (Australia Record Industry Award) in 2003. Cate and Hewey’s dream, however, was to adapt the concept for multiple platforms. Television quickly became a reality after they won pitching competitions locally, then at the Screen Producers Association of Australia annual conference and at Kidscreen in New York. dirtgirlworld also airs on CBeebies in the U.K., on CBC Canada and ABC Australia.