Nickelodeon received their highest Nielsen ratings ever on January 18 with the premiere of a new half-hour "Rugrats" episode in primetime. The show garnered a 13.8 rating and 35 share among kids 2-11, representing one-third of all 2-11 year-olds watching TV between 8:00 and 8:30 p.m. that evening. The record-breaking number was the climax of an all-day "Rugrats" marathon during Martin Luther King Day.