Nickelodeon, NFL Announce NFL Rush Zone
Nickelodeon and the NFL initiated their partnership in 2010 with Rush Zone: Guardians of the Core, which launched as a short-form series. The 22-chapter micro-series followed 10-year-old unlikely kid hero Ish on his destiny to protect shards of a power source that were fortified in NFL stadiums across the country. Ish’s powerful enemy, Sudden Death, used an army of Blitz Botz in a plan to hunt down the shards and destroy the NFL in an attempt to take over the world. However, with a secret avatar, known as “The Sub,” Ish ultimately defeated Sudden Death in the season finale at Cowboys Stadium during Super bowl XLV.
The NFLRUSH ZONE, a role playing game on NFLRUSH.com, was launched in December 2007 and today has more than 2.5 million registered users. The NFLRUSH ZONE is an immersive virtual world where kids are able to create avatars, join their favorite team, play games, chat, and compete with friends in a safe and fun environment. All 32 teams are represented within the NFLRUSH ZONE with distinct team lands and team Rusherz and Avatars.
NFLRUSH ZONE will be accessible on mobile devices this season and will feature exclusive content associated with the animated TV series, including achievements and games linked to the show. Users will become NFLRUSH Zone Guardians, immersing themselves in the world as they "Enter the RUSH ZONE" with Ish and his fellow Guardians.