Toronto-based Nelvana has acquired the worldwide development, production,
distribution and merchandise licensing rights to "Puff the Magic Dragon."
Based on a classic folk song written by Peter Yarrow of the legendary folk
group Peter, Paul & Mary and Lenny Lipton, Nelvana will produce an animated
"Puff the Magic Dragon" feature length film, television series and
television special, as well as license all Puff merchandise. Production
will begin on this property in late 1999 or 2000. The lyrical children's
story which tells the tale of Little Jackie Piper and his friend Puff has
sold 50 million copies since first being published in 1963 making it the
best-selling folk song in history.