The new animated series MAX STEEL premiered at #1 for its rating slot. The new CGI series scored a 7.6 rating/24 share, finishing #1 with Boys 6-11 against all of its Saturday morning competition. The show also garnered Kids WB! a #1 rating with teens for the first time since May of 1999. The series, set in the fictitious, futuristic city of Del Oro Bay, centers around Max Steel, a young secret agent pitted against the evil plots of the mercenary organization, DREAD.