JCC launches Multiplatform JeemTV
Fatma Alobaidli, JCC’s Marketing and Creative Director said: “Children’s branding has to effectively and clearly communicate what the brand is all about. We wanted to create a unique and memorable identity that resonates with our audience and their parents and at the same time is strong, distinguishable and contemporary. Therefore the name JeemTV was born – it is Arabic in origin, easy to remember, has an attractive look and feel to it, and is easy and consistent to pronounce across the Arab region. The yellow dot that defines the Arabic letter Jeem in our new logo is also the point of activation and it reinforces the use of classical Arabic language. It allows a child to take control and to define their world. It is an exciting opportunity that invites children to play, to learn, to discover and explore, and to use their imagination. Also, JeemTV.net under the logo communicates that the brand is digital, meaning that it goes beyond the traditional TV screen and offers children content across multiple platforms.”
This reveal is bringing one more novelty – JeemTV is going HD. Talking about new HD offering Said Guerroudj, JCC’s Broadcast and Technical Serviced Director said: “JCC is progressively revolutionizing its digital library and migration over to high-definition digital library thereby introducing a full tapeless environment. We have made our progress in full HD technical support for our studios, post production and facilities. Our superior studios have deployed state-of-the-art technology and continue to support several international projects in Qatar.”
JeemTV was introduced to its audience during an exciting and entertaining five-hour show that was aired live on the channel from the new main studio in Doha. In addition, the evolution was celebrated across the region at events in Alexandria, Egypt (San Stefano Mall); Jeddah, Saudi Arabia (Mall of Arabia); Dubai, UAE (Dubai Festival City Mall); and Casablanca, Morocco (Morocco Mall) from which presenters tuned-in live to studio event and shared excitement of children across the region. In Dubai and Alexandria children also had a chance to meet their loved puppets Anbar and his friend Lahouh.
The studio-based live show consisted of interactive activities such as a voting session for children to choose their favourite shows, reports from presenters on location in malls, and previews of JeemTV’s newest programs. In order to engage with children and families across the region, the channel has prepared a week of spectacular activities at the mall booths, beginning on March 28th. Children will have the opportunity to record messages to be aired subsequently on the channel and new website.