Disney Channel's Next Big Thing At Upfronts

Posted In | News Categories: Television | Geographic Region: All | Site Categories: Television
Announcements for three Disney Channel original movies, a third season of HANNAH MONTANA and second seasons of WIZARDS OF WAVERLY PLACE and PHINEAS AND FERB were among the highlights at Disney Channel's upfront presentation Wednesday.

Themed "The Next Big Thing," the advertiser meeting was held at New York's Legacy Recording Studios.

It was led by Tricia Wilber, exec. VP, Disney Media Advertising Sales and Marketing Group, Michelle Scarola, SVP, TV Sales, Disney Media Advertising Sales and Marketing Group, and Gary Marsh, president, Entertainment, Disney Channels Worldwide.

Disney's presentation was highlighted by a musical performance from 15-year-old singer/songwriter/actress Demi Lovato, star of the upcoming Disney Channel Original Movies CAMP ROCK (along with the platinum-selling rockers Jonas Brothers) and the newly-announced PRINCESS PROTECTION PROGRAM (with Selena Gomez of WIZARDS OF WAVERLY PLACE).

Lovato is already known to Disney Channel viewers as the star of the hit sitcom shorts, AS THE BELL RINGS.

CAMP ROCK will premiere in an unprecedented roll-out on Disney Channel, the ABC Television Network, ABC Family, Radio Disney and Disney.com in June. PRINCESS PROTECTION PROGRAM is scheduled to premiere during the 2008-09 season.

In 2007, Disney Channel delivered the highest ratings for any cable channel in history. It also continued its unparalleled record of delivering bright new talent and a deep connection with fans, whether they're watching television, listening to the radio or interacting online.

Among the Disney Channel stars who've become the most sought-after young talent in Hollywood are Shia LaBeouf, Hilary Duff, Raven-Symone, Zac Efron and Miley Cyrus.

Over the past decade, Disney Channel has also gained a reputation as an engine for The Walt Disney Company, with its hit series, movies and bright new stars delivering record-setting ratings on TV and brand extensions off TV that include music, books, consumer products, theme park attractions and motion pictures.

For the 2008-09 season, more than 445 hours of new programming will be presented across Playhouse Disney, Disney Channel, Toon Disney/Jetix.

Marsh announced three new titles for the popular Disney Channel original movie franchise: PRINCESS PROTECTION PROGRAM, DADNAPPED and HATCHING PETE, each starring Disney Channel series stars in new roles.

Also announced were the third season of the top-rated series for Kids age 6-14, HANNAH MONTANA, and second seasons for the hit series WIZARDS OF WAVERLY PLACE and the animated comedy PHINEAS AND FERB, which posted cable's most watched animated series premiere ever among Tweens.

For first quarter 2008, PHINEAS AND FERB was TV's #1 animated series in Kids 6-11 and Tweens 9-14, and was #3 among all cable series in Kids 6-11. Among Tweens 9-14, WIZARDS OF WAVERLY PLACE and HANNAH MONTANA were Top 5 players in the first quarter.

Starring Demi Lovato, Gomez and Tom Verica, PRINCESS PROTECTION PROGRAM centers on a teenage princess who must escape her country and be placed into a top-secret protection program.

Hidden in the home of its lead agent, she now must learn to fit in as an average teenager and, ultimately, show the agent's insecure daughter that she too has all the qualities of a true "princess."

Written by Annie DeYoung (Disney Channel's JOHNNY KAPAHALA: BACK ON BOARD) and David Morgasen (SON OF THE BEACH), the movie is directed by Allison Liddi-Brown (FRIDAY NIGHT LIGHTS), produced by Danielle Weinstock (WEEDS) and executive-produced by Doug Sloan (Disney Channel's MINUTEMEN).

Starring Emily Osment, Jason Earles and Moises Arias (all of HANNAH MONTANA), David Henrie (WIZARDS OF WAVERLY PLACE) and Phill Lewis (THE SUITE LIFE OF ZACK & CODY), DADNAPPED is a story of Melissa, a girl who feels abandoned by her father.

He's a best-selling author, totally preoccupied with the hero of his spy novels, TRIPP ZOOME, and the fan activities surrounding the character. During a long overdue father-daughter vacation, her dad goes missing, and now it's up to Melissa to muster the courage and know-how to find him, which suddenly puts her in the midst of her own adventurous plot.






Comments


my names jaleya and ive been wanting to be disneys nbt ever since i was 5 it would be an honer and a priviledge to be on disney channel

jaleya squire (not verified) | Sat, 09/11/2010 - 12:07 | Permalink

hey it would be sick be be next big thing i am getting a song ready so yup!

Anonymous (not verified) | Mon, 03/29/2010 - 18:16 | Permalink

My name is Cierra and I want to be on the next big thing so much! My mom said that was fine and I have a song called broken dreams and I was wondering if I could still sign up. It would be a dream come true to me. I just love to sing and dance. I danced sence I was 2 and I sang sence I was like 5. It would be a dream come true for me and my family.

Cierra (not verified) | Sun, 11/29/2009 - 12:38 | Permalink

I would L-O-V-E love to be the next big thing.I got good talent and I think i may have potential to sing and/or dance.I am a good acter,believe me.I am 11 and a half and I will turn 12 this April.If I could maybe act or sing or dance i am ready!!I sing/dance everyday to.Also if I do become the NBT I will be super ready.

Mariah Dunn (not verified) | Tue, 11/24/2009 - 20:06 | Permalink

I WOULD BE THE NEXT BIG THING BECAUSE I BEEN ALL MY LIFE. I NEED THE FAME THE MONEY THE HAPPINESS. I KNOW A LOT OF PEOPLE HAVE WANTED TO BE THE NEXT BIG THING BUT I THINK I SHOULD. YOU DONT HAVE TO PICK ME BUT IF YOU DO I BELIEVE I WILL BECOME THE BIGGEST STAR YOU WOULD EVER HAVE IM TALKIN MCHAEL JACKSON BIG. LIKE I SAID YOU DO HAVE YOU PICK ME ILL UNDERSTAND BUT I WILL BE BIG.

Pasley (not verified) | Sat, 11/14/2009 - 21:18 | Permalink

I think I should be the next big thing, because I am a total drama queen and I love to sing. I have been in plays, sing in a choir, which I don't like. I sing in my own way , I can't stand singing in choir anymore. My parents say I have a voice for singing and cartoon characters. As a 12 year old, that's why I think I should be the next big thing.

Rachel (not verified) | Tue, 11/10/2009 - 17:16 | Permalink

hey Rosailie you sound like a very nice person

kenzie (not verified) | Sun, 11/01/2009 - 19:29 | Permalink

HEY TIFFANY I'd love to be the next big thing because though out the day I will make little songs in my head and when I sing to my baby cousin he just smiels so much and my mom says I sing really well thats why I think I should be the next big thing.

KENZIE (not verified) | Sun, 11/01/2009 - 19:25 | Permalink

I think i should be the next biog thing because ive always ben intrested into singing ever since i was a little girl i love to hear people sing i have done drama and lots other my parents think im ready to be the next big thing if you can please contact me by grecopak62comcast.net thank

Rosalie (not verified) | Mon, 10/26/2009 - 16:18 | Permalink

hey i am 11 you are a year older
i really wanna be the next big thing too
:)Hey

Anonymous (not verified) | Fri, 10/23/2009 - 13:30 | Permalink

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