DHX Launches Paid YouTube Channels
DHX Media expands its digital footprint with the launch of DHX Kids, DHX Junior and DHX Retro, and joins an elite group of premier content partners selected to be part of Google-owned YouTube's first paid channels. DHX Media digital channels will be offered in multiple countries, including Australia (dhxkids.com.au, dhxjunior.com.au, dhxretro.com.au); Brazil (dhxkids.com.br, dhxjunior.com.br, dhxretro.com.br); Canada (dhxkids.ca, dhxjunior.ca, dhxencore.ca); France (dhxkids.fr, dhxjunior.fr, dhxretro.fr); Japan (dhxkids.jp); Korea (dhxkids.co.kr); Spain (dhxkids.es, dhxjunior.es, dhxretro.es); Russia (dhxkids.ru); the U.K. (dhxkids.co.uk, dhxjunior.co.uk, dhxretro.co.uk) and the U.S. (dhxkids.com, dhxjunior.com, dhxretro.com), and in multiple languages, including English, French, Japanese, Korean, Portuguese, Russian and Spanish. DHX Media digital channels content is available now for free sampling for two week free trials with a subscription price of $2.99 (U.S.)/month. Discounted yearly subscriptions are also available. DHX Media is a leading international creator, producer, distributor and licensor boasting the world's most extensive independent library of globally recognized children's entertainment.
"There is an insatiable appetite for kid's content in the digital universe across the globe and DHX Media is positioned with our extensive library of evergreen favorites to satisfy that demand," said Michael Hirsh, Executive Chairman, DHX Media. "Millennials changed the way entertainment is consumed and now, parents in this generation, who grew up with 'Inspector Gadget' and 'Super Mario,' can introduce their kids to these family friendly favorites anytime, anywhere, online and on-the-go," he concluded.
DHX Media CEO Michael Donovan commented, "We are the largest independent library of programming for families in the world. These channels represent another way in which the internet is enabling us to monetize our 8,500 half hour library of leading children's programming. Partnering with YouTube on a revenue-sharing basis for these new digital channels is an efficient way to provide children and parents with great entertainment content, when and where they want it," he concluded.