Classic Media Manages Gumby
Classic Media and Premavision Inc., owner of GUMBY, announced it has entered into a long-term joint venture under which Classic Media will manage all rights to the GUMBY characters.
Through the deal, Classic Media will manage the U.S. and international television, feature film, home video, digital media and promotional rights for Gumby, Pokey and their clay friends, which includes the existing library of 223 TV episodes and the 1995 movie. The company will co-license all merchandising rights with Heat Licensing. Clokey Prods. will serve as producer on all future Gumby productions.
The companies are developing a new direct-to-video movie, slated for release in 2008, and an all-new TV series. Several new licensing, marketing and promotional partnerships will be announced throughout the end of the year and into first-quarter 2007.
�GUMBY has had a huge impact on popular culture as well as influencing a generation of animators,� said Eric Ellenbogen, ceo at Classic Media. �We are very enthusiastic about the addition of Gumby to our portfolio of classic brands and look forward to working with the Clokey family on many new productions.�
Joe Clokey, president of Clokey Prods., added, �My dad and I are thrilled to be working with Classic Media on this exciting co-venture. Classic Media�s expertise across all facets of entertainment and classic brand management, makes them the perfect partner to ensure GUMBY�s success for the next 50 years.�
Tom Sarnoff, president of Sarnoff Ent. Corp., negotiated the deal on behalf of Clokey Prods. As the former West Coast evp of NBC, Sarnoff was instrumental in placing GUMBY on the network 50 years ago.
Legendary animator and producer, Art Clokey, created Gumby in the mid-1950s. Gumby made his first appearance on the HOWDY DOODY SHOW in 1956 before getting his own animated Saturday morning TV series in 1957, called THE GUMBY SHOW.
Classic Media owns and manages some of the world�s most recognizable family properties across all media including feature film, television, home video, and consumer products. The company�s extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop.
Through the deal, Classic Media will manage the U.S. and international television, feature film, home video, digital media and promotional rights for Gumby, Pokey and their clay friends, which includes the existing library of 223 TV episodes and the 1995 movie. The company will co-license all merchandising rights with Heat Licensing. Clokey Prods. will serve as producer on all future Gumby productions.
The companies are developing a new direct-to-video movie, slated for release in 2008, and an all-new TV series. Several new licensing, marketing and promotional partnerships will be announced throughout the end of the year and into first-quarter 2007.
�GUMBY has had a huge impact on popular culture as well as influencing a generation of animators,� said Eric Ellenbogen, ceo at Classic Media. �We are very enthusiastic about the addition of Gumby to our portfolio of classic brands and look forward to working with the Clokey family on many new productions.�
Joe Clokey, president of Clokey Prods., added, �My dad and I are thrilled to be working with Classic Media on this exciting co-venture. Classic Media�s expertise across all facets of entertainment and classic brand management, makes them the perfect partner to ensure GUMBY�s success for the next 50 years.�
Tom Sarnoff, president of Sarnoff Ent. Corp., negotiated the deal on behalf of Clokey Prods. As the former West Coast evp of NBC, Sarnoff was instrumental in placing GUMBY on the network 50 years ago.
Legendary animator and producer, Art Clokey, created Gumby in the mid-1950s. Gumby made his first appearance on the HOWDY DOODY SHOW in 1956 before getting his own animated Saturday morning TV series in 1957, called THE GUMBY SHOW.
Classic Media owns and manages some of the world�s most recognizable family properties across all media including feature film, television, home video, and consumer products. The company�s extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop.
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