CBS Seeing Ratings Boom From Nick Jr Block
CBS Saturday morning ratings have been sky rocketing since beginning airing the Nick Jr. block, with shows such as BLUES CLUES and LITTLE BILL. On September 30, 2000, the Nick Jr. programming on CBS averaged a 3.8 rating/18 share among kids 2-5. The ratings were up 58% from the previous week and up 388% from last year. WB ran second in the same demographic with a 2 rating/9 share, followed by ABC with 1.9/10 and Fox .9/4.